The Growth Syndicate

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Overview

$10,000+

Min Project Size

10 - 49

Employees

2024

Year Founded

ABOUT THE GROWTH SYNDICATE

B2B Marketing that drives revenue

The Growth Syndicate is a B2B marketing agency dedicated to assisting B2B firms in generating real revenue through effective marketing. By providing support in strategy, tactics, and operations, we enable companies to effectively manage demand and achieve more consistent revenue growth. Our three main commitments are: We embrace challenges. Here are some of the companies (and industries) we've worked with:

LANGUAGES SPOKEN

DutchEnglish

HIGHLIGHTS

$10,000+

Min Project Size

10 - 49

Employees

2024

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Brand Identity Design

40% Digital Strategy

25% Account-Based Marketing (ABM)

25% Demand Generation Marketing

10% Performance Marketing

About the Team

OUR STORY

Navigating the complexities of B2B marketing, we specialize in assembling the right team by pinpointing skill gaps, defining clear roles, and either recruiting ideal candidates or nurturing existing talent. Understanding that robust tool and data infrastructure is vital, we assist in selecting and implementing CRM systems, automation tools, dashboards, and analytics, ensuring your team is equipped with essential resources. Recognizing the importance of collaboration, we foster seamless alignment among marketing, sales, customer success, and product teams through tailored frameworks and consistent communication practices. Beyond consultation, our engagements are led by seasoned Heads of Growth who provide coaching and mentorship, empowering your team to realize their full potential and drive lasting success.

Portfolio

40+ qualified meetings a month with ABM

Unknown

**Challenges and Objectives:** Cutr (YC 2022) is transforming the way businesses source and produce wooden components through its B2B marketplace for on-demand wood manufacturing services. However, this innovation presented a unique challenge: many of Cutr's potential customers were not actively searching online, and there was no established digital purchasing pathway. Conventional demand capture methods, such as search ads or content marketing, had limited effectiveness in this predominantly offline sector. The primary objective was to establish scalable growth in a category with minimal online interest, generate qualified leads, and enable Cutr's sales team to enhance their efficiency in driving growth. **Key Initiatives:** Our collaboration began with a comprehensive marketing audit, which laid the groundwork for developing a scalable growth engine. We implemented a programmatic SEO strategy and, crucially, an account-based marketing approach that integrated digital marketing with sales support. We initially focused on defining Cutr's ideal customer profile (ICP) through data-driven workshops with the sales and leadership teams, pinpointing the most promising segments. For each ICP, we created customized materials, including personalized landing pages and targeted messaging that directly addressed their specific challenges and use cases. To bolster outbound efforts, we designed highly-targeted LinkedIn campaigns aimed at engaging leads prior to sales outreach, achieving click-through rates of 3-7%, well above typical B2B standards. This was further enhanced by thought leadership content and innovative offline strategies, such as sending wooden part samples, to foster genuine conversations. **Results:** - Decreased average cold calls required per meeting from 9-12 to 4-5 - Facilitated 40-50 qualified meetings each month - Achieved 3-7% click-through rate on branded LinkedIn campaigns, surpassing B2B benchmarks - Improved outbound sales productivity by 2.8 times - Established a scalable, ICP-focused model that continues to propel Cutr's growth post-handover.

300% Revenue Growth for Madeinadd in 7 Months

Unknown

**Challenges and Objectives** Madeinadd is an Italian digital manufacturing platform that specializes in additive manufacturing (3D printing). It assists industrial companies in adopting new technologies and producing parts through a vetted local network. When we came on board in March 2024, the marketing efforts were minimal, with just one manager and an agency handling paid acquisition. At that time, 80% of revenue stemmed from outbound sales. Our objective was to establish a solid strategic marketing foundation, enhance the brand identity, create a dependable demand capture engine, and align marketing with sales, positioning Madeinadd as a prominent player in the Italian digital manufacturing sector. **Key Initiatives** We initiated our process by refining Madeinadd’s positioning and ideal customer profile (ICP). With a focus on medium-sized businesses for inbound marketing, we emphasized the additive manufacturing service as the core offering, while presenting advisory services as an added value. We highlighted our role as a trusted local entity, showcasing our network of certified partners and quality assurance processes. Then, we overhauled the website to enhance its visual appeal, clearly present services, address objections, and optimize for high-intent SEO keywords. We added dedicated pages, engaging visuals, team profiles, certifications, and new call-to-action options like “Talk to an Expert,” all of which improved trust and conversion rates. In our paid search efforts, we conducted an audit and optimization of Google and Bing Ads, enhancing conversion tracking, implementing targeted negative keywords, refining ad groups, focusing on desktop users, and integrating HubSpot data for better optimization. This approach maximized results without needing to increase traffic. Collectively, these initiatives created a strong inbound marketing and demand capture mechanism that supported outbound sales, bolstered brand authority, and set the stage for rapid growth for Madeinadd. **Results**

ABM & Thought Leadership Drive Rapid Circle Growth

Unknown

**Objectives & Challenges** With strong technical expertise and industry knowledge, Rapid Circle aimed to establish a reliable marketing engine and achieve alignment among its diverse solution areas. The company's goal was to enhance its go-to-market approach, boost qualified demand, and ensure a seamless transition of all marketing activities to an internal team post-engagement. **Key Initiatives** We initiated the process by integrating marketing within the organization, conducting one-on-one meetings and workshops to refine Ideal Customer Profiles (ICPs), synchronize priorities across various industries and solutions, and clarify positioning. We identified operational opportunities surrounding data tracking, approvals, and feedback loops to lay the groundwork for scalable marketing efforts. With this cohesion, we rolled out Account-Based Marketing (ABM) and paid campaigns, primarily on LinkedIn, utilizing various content formats (such as case studies, lead magnets, and videos) to enhance engagement and facilitate qualified meetings. Within a single quarter, our campaigns reached over 15,000 unique profiles and garnered more than 1,100 engagements. To reinforce brand authority, we developed a thought leadership initiative: The "Cloud Leadership Show" generated over 12,000 views and increased daily LinkedIn impressions fivefold, establishing internal leaders as respected voices within the industry. **Results:** - 15,000+ unique profiles reached and over 1,100 engagements through LinkedIn campaigns - Influenced or generated 10+ enterprise deals via ABM - Achieved 12,000+ YouTube views for the "Cloud Leadership Show" - Increased daily organic LinkedIn impressions five times (from fewer than 100 to over 500) - Tripled daily unique website visitors during campaigns - All processes, assets, and playbooks were transferred for ongoing in-house implementation.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

“

"The Growth Syndicate delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Brand Identity Design

Digital Strategy

Account-Based Marketing (ABM)

Demand Generation Marketing

Performance Marketing

Locations

Headquarters

Spuistraat

Amsterdam, North Holland, Netherlands 1012 VB

+31683044245

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