Not all forms of growth are beneficial. The wrong type can be draining and lack direction. Whether the challenge lies in rapid growth, entering new markets, or uncovering untapped potential, The Growth Foundation is the foremost expert in consumer retail growth. Our mission is to assist businesses in navigating the complexities of scaling consumer brands within an unpredictable environment. Established in 2021 by Richard Chapple and Sarah Jasper-Baker—who were instrumental in expanding some of the UK’s most successful eCommerce brands such as Play.com, Gymshark, and The Hut Group—our consultancy now features over 25 leading experts in areas like branding, marketing, operations, and human resources. At The Growth Foundation, we collaborate with rapidly growing scale-ups, consumer brands, and well-established multinationals to help them avoid common pitfalls and capitalize on opportunities by offering essential strategic advice and practical support. Together with our partners, we strive to ensure that growth is manageable, sustainable, profitable, and enjoyable—the right approach to growth.