Group SJR

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

250 - 999

Employees

2004

Year Founded

ABOUT GROUP SJR

We help brands build an always-on content engine

For 20 years, SJR has merged journalistic insight with design principles to help our clients shape their narratives and develop integrated content ecosystems encompassing owned, earned, and paid media for top global companies. We believe that everyone has an engaging story, and our greatest fulfillment comes from uncovering and effectively conveying it. Long before "content" became a trendy term, we assisted clients in crafting their narratives and animating them through audience-focused storytelling. Our work with clients and our agency methodology have garnered us awards like the 2020 Agency of the Year from the Content Marketing Awards and the Most Innovative Culture recognition from Digiday.

Languages Spoken

English

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

250 - 999

Employees

2004

Year Founded

Services

Focus

Industries

Clients

Services Provided

35% Content Marketing Strategy

10% Social Media Marketing

5% Influencer Marketing

30% Brand Identity Design

20% Marketing Collateral Design

About the Team

OUR STORY

SJR began as a conventional strategic communications firm specializing in market research and public relations but quickly adapted to embrace digital content, becoming an early innovator in this space. Their journey started with the 'Infrastructurist' blog, revealing the significant impact of original content in engaging audiences and fostering dialogue with key stakeholders. This approach was successfully demonstrated through their work with GE, where they revitalized GE Reports and developed additional content hubs, effectively leveraging various media platforms. Today, with a team of experienced journalists surpassing many traditional newsrooms, numerous clients, and a vast portfolio of content and social media presence, SJR continues to lead the industry. Recognized with two Content Marketing Agency of the Year awards, they maintain their reputation

Portfolio

Ford Canada

Ford

Our efforts range from interpreting intricate in-car technologies to showcasing the newest Ford models, such as the Ford F-150 Lightning and Ford Bronco, to our Canadian audience. We continually refine, serialize, and break down content to suit various platforms and audience segments. Collaborating closely with our client and network of agencies, we ensure that the content we produce resonates with our audience and fulfills our goals. A notable example is the “Sweetest ‘Stang” contest, which encouraged hundreds of Ford Mustang owners nationwide to share photos and stories about their cherished Mustangs, culminating in one user being named Canada’s Sweetest ‘Stang, resulting in some of the highest engagement rates and positive feedback of the year. In addition to generating the content for Ford of Canada’s channels, SJR serves as Ford’s social voice, fostering positive online discussions by engaging with our audience every day of the week, highlighting positive stories and building trust in the brand. Our dedicated Community Management team monitors and interacts with Ford enthusiasts across the country, providing valuable insights and industry trends while inspiring our audience to become strong advocates for the brand.

Spotify

As Spotify approached its direct listing on the New York Stock Exchange, the company entered a new phase of rapid growth and transparency, prompting it to partner with SJR to transform its newsroom. Collaborating closely with the Spotify Communications team, we launched For the Record—an influential storytelling hub for the industry. This editorial newsroom serves as a platform for fans, journalists, and creators to access the latest developments in the audio world. Featuring in-depth explorations of cultural trends and global listening habits, company news, updates on product partnerships, and creator interviews, For the Record allows Spotify to share its narrative openly. Our creative efforts enhance earned media, internal communications, stakeholder relations, and consumer interaction. Since its inception, the site has expanded significantly, and along with timely announcements, it now features a daily stream of updates through articles, infographics, videos, and media kits. For major campaigns or events, such as the renowned year-end Wrapped, FTR also offers specially curated landing pages that serve as comprehensive news hubs.

Interac

In an effort to reinforce its status as an innovator and a leading employer in Canada's FinTech sector, Interac sought a partner to create a strong thought leadership platform that presents its distinctive perspective on the Canadian payments environment. Collaborating closely with the Interac Communications team, we established the Interac newsroom—a central hub for stories about payments news, business insights, innovations, and product updates from Interac. This newsroom enables Interac to maintain its presence in discussions while enhancing brand loyalty by offering insightful and engaging digital content that empowers audiences. The topics and themes are informed by comprehensive persona research and a targeted SEO and keyword strategy that addresses the primary search inquiries and interests of the target audience, all while fostering consistent growth in organic traffic. Throughout our five-year collaboration, we have produced numerous editorial articles that have positioned Interac at the forefront of discussions about the future of payments and technology in Canada, highlighting the talent, expertise, and depth of knowledge present within the Interac organization.