Graystone Consulting

Graystone Consulting operates as a fractional Chief Marketing Officer (CMO) and growth operations firm specializing in B2B SaaS and hospitality brands with revenues between $3 million and $50 million. We provide marketing services for founder-led organizations that have moved beyond ad-hoc marketing practices but aren't yet prepared to hire a full-time CMO. Unlike many fractional CMOs who merely deliver a strategic plan and send you on your way, we identify what's not working, establish the necessary infrastructure, and implement solutions. Campaigns are typically launched by the second week, with a comprehensive go-to-market (GTM) audit completed within 30 days, delivering measurable pipeline effects by the second month. Each engagement begins with a 30-Day GTM Diagnostic for a fixed fee of $7,500, which includes a $500K pipeline guarantee. During this period, we conduct a thorough audit of your ideal customer profile (ICP), channels, funnel, technology stack, and unit economics, while also providing quick wins. Following the diagnostic phase, we determine the appropriate retainer level, either the Growth Operating System (mid-tier) or Fractional CMO (offering full responsibility). Our approach, termed the Growth Operating System, consists of a five-phase framework: Diagnose, Architect, Build, Execute, Optimize. This systematic approach is repeatable, well-documented, and designed to be transferable. When you decide to bring marketing in-house, the system remains intact. Our services include: - Paid media management across Google, Meta, LinkedIn, and programmatic platforms - Demand generation, lifecycle marketing, and CRM operations - Marketing infrastructure development: tracking, attribution, dashboards, and server-side GTM - Team and vendor management, agency oversight, and in-house hiring support - Go-to-market strategy, positioning, ICP definition, and pricing Clients choose us for our ability to deliver execution from day one, utilize AI-driven operations to reduce timelines and costs, offer operator-level expertise in paid marketing, analytics, and operations, and provide direct engagement with founders without the intermediary of account managers. Our systems are built to empower clients rather than create dependency. We have a proven track record, having influenced over $250 million in revenue throughout our careers and generating more than $5 million through consulting since 2017. Our current clients include a fast-casual restaurant brand with 36 locations in the NYC metro area and a B2B AI SaaS company. Based in Lexington, KY, we operate remotely and handle three to four active clients simultaneously.