Enterprise SEO Case Study
Cherry Creek Mortgage Company
In early 2017, Cherry Creek Mortgage Company enlisted The Gray Dot Company to assist with rebranding and migrating their corporate website. They aimed to maintain and enhance their current organic traffic through a robust SEO strategy backed by research. Despite some progress, their existing keyword rankings lacked alignment with clear objectives, which resulted in low conversion rates for organic traffic into sales or other valuable outcomes. The Gray Dot Company aimed to establish a solid foundation for a data-driven approach and technical SEO strategy that would enable CCMC to sharpen their focus on specific goals. After exceeding expectations with this initial project, CCMC requested our assistance in redesigning and launching all their current mortgage lending brands, as well as creating over 150 new brands, including Blue Spot Home Loans and Pentrust Mortgage Company, along with sites tailored to individual Loan Officers. Since then, we have shifted to providing ongoing enterprise SEO consulting, aiming to effectively address their technical, strategic, and content optimization needs across all divisions at scale. Key SEO and client concerns include: