Rain Chains e-Commerce Website
When Graphic Match partnered with Rainchains, we identified numerous opportunities to enhance both the user experience and the performance of their website. The existing site was not mobile-friendly and lacked an SSL certificate, which raised security concerns for modern browsers and eroded user confidence. In addition to these technical limitations, the website was ill-equipped to showcase Rainchains' specialized product range, which requires unique features such as length-based ordering, performance ratings, and demonstration videos. Rainchains creates decorative and functional rainwater chains, with each item designed to meet specific aesthetic and water flow specifications. Customers often order chains in custom lengths, beginning at 8 feet. Furthermore, each product is accompanied by a video demonstrating its real-world application and includes a proprietary “water flow index” that rates each model’s performance against rainfall—an important consideration for shoppers. Our team worked closely with Rainchains to develop a fully customized eCommerce platform suited to their product offerings and customer requirements. We created a mobile-first, secure website with SSL encryption, ensuring that all visitors have a fast, safe, and trustworthy browsing experience. The product pages were redesigned to feature embedded videos, visual ratings for the water flow index, and an easier interface for selecting chain lengths and quantities. To enhance navigation and increase conversions, we added an advanced product filtering system, enabling customers to effortlessly sort rain chains by style, metal, finish, or shape, which helps them find their ideal option quickly and with minimal hassle. For Rainchains' wholesale clients, we implemented secure user profiles with tiered pricing based on account type, greatly simplifying the B2B sales process and reducing the need for time-consuming support and pricing inquiries. The outcome is a responsive, visually appealing, and fully customized website.