Goodness (Formerly Bukwild)

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Overview

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

ABOUT GOODNESS (FORMERLY BUKWILD)

We’re Goodness. A user-first, digital commerce par

"Goodness has been our digital agency partner for a decade. They combine creativity and intelligence, truly engaging with us as collaborators." — CLIF Bar Founded in 2001, Bukwild has established itself as a pioneer in crafting award-winning digital experiences for a range of well-known brands, from the largest to the most beloved and daring. With over 20 years of digital expertise, Goodness guides clients through various forms of engagement, including digital transformation, e-commerce, brand websites, and continuous optimization. Our approach is designed to foster a calm alignment between client and team, producing user-focused experiences. Over the past two decades, we’ve collaborated with brands like CLIF Bar, Amplitude, Amazon, Nike, Netlify, Lyra, Mondelez, Danone, Advisor Group/Osaic, Nuro, Coachella, and many others. Our services cover various industries, and here's why you should choose us: over 20 years of digital leadership, thousands of successful projects for businesses of all sizes, expert facilitation aimed at achieving client-team alignment, closely integrated design and technology teams, and a culture that values both individual well-being and business health. Our philosophy centers on putting the user first. We assess the role of your website within your digital ecosystem, prioritizing user needs. A user-centric approach is essential to encourage repeat visits. We enhance user journeys to guide them in selecting the right offerings and simplify their experience to ensure ease of access whenever they need it. Our extensive experience allows us to create a technology stack that boosts your team's efficiency and maximizes opportunities during critical moments, including marketing, payments, post-purchase support, logistics, and lead generation.

Tech Stack

React NativeLaravelNodeJSReactPHPJavaScriptEmber.jsAJAX

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2001

Year Founded

Services

Focus

Industries

Clients

Services Provided

33% E-Commerce Development

19% Product UX Strategy

15% Web App UI Design

33% Digital Strategy

Portfolio

CLIF Bar DTC Website

CLIF Bar

Solutions Stats How can we develop a scalable storefront experience that accommodates multiple brands, product lines, blogs, campaign landing pages, nutrition information, and various other purposes? The answer is straightforward: we utilize the best available tools. We successfully integrated Craft CMS with Shopify Plus to deliver a high-performing, scalable, and mostly headless brand and product experience. To ensure consistency and scalability, we started with an atomic design system, which was transformed into a component-based website. This approach allows CLIF Bar to tailor the site to their requirements, enabling marketing and creative teams to swiftly create new pages and sections for campaigns, while merchandisers can seamlessly incorporate product mentions throughout the over 600-page website, allowing the CLIF Bar & Company story to be showcased effectively.

Nuro AI Website

Nuro

Nuro is a robotics company focused on enhancing daily life through autonomous delivery vehicles. Their fleet of fully self-driving R2 robots currently delivers groceries, takeout from restaurants, and pharmacy orders to consumers. Because these delivery bots are completely autonomous and only transport goods—not people—Nuro has reimagined what a vehicle can be. They have eliminated traditional features associated with cars, such as seats, radios, and cupholders, resulting in a compact, fully electric vehicle designed with the safety of those around it as a priority. The Challenge Nuro, as a technology leader, must not only set its brand apart but also influence perceptions of the entire category of autonomous delivery vehicles. Introducing robots and achieving acceptance in daily life is a complex challenge due to prevalent science fiction portrayals and economic concerns. In an industry crowded with speculative promises and unrealistic projections, Nuro needed to demonstrate that their robots are genuinely making a positive impact on people's lives today. The Purpose of the Website Through discussions about the users’ needs and Nuro’s business goals, it became apparent that visitors to the site were primarily seeking specific information about Nuro. We concluded that the website should function as an educational resource rather than a traditional marketing platform geared toward transactions.

Happy Family Organics

Ambition Happy Family Organics is a leading brand in its category, established through robust distribution across almost all major grocery and retail outlets. As consumer habits increasingly shift toward online shopping, the website has become a key channel for sales through buy online, pick up in store (BOPIS) transactions and partnerships with prominent e-commerce platforms. Our strategy is to create a modern and genuinely useful website for parents navigating a complex market, featuring clear user pathways for product details, purchasing options, and access to free parenting support and educational materials. When we first collaborated with Happy Family Organics, their outdated website had evolved in many directions with various technologies, making it challenging for their digital team to manage. Before undertaking a full replatforming, we assisted their team with incremental improvements, including UX audits, front-end updates, back-end development, enhanced integrations, and bug fixes. The outcome of starting our partnership by optimizing their existing site was immediate relief for their digital team. By integrating as an extension of their team, we were able to swiftly resolve their most urgent challenges while getting to know their brand and product offerings. This strategy allowed us to establish a strong foundation for the complete site replatforming.

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