Goodface agency

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

ABOUT GOODFACE AGENCY

Expert design & development for FinTech and SaaS ⚡

We create and develop digital products in three main areas: FinTech solutions 💳, the development of new digital products from the ground up 🚀, and websites for technology firms 🌐. Since 2016, we have successfully completed over 100 projects for startups and growing businesses around the globe 🌍. Our work serves hundreds of thousands of users and has received recognition from international award bodies 🏆. We integrate product 📈 strategy, UX/UI 🧑‍💻 design, and custom 🛠 development into a streamlined delivery process, ensuring clear ownership and reliable results, supported by a human-driven, AI-enhanced delivery framework. Let's collaborate to create the best experience possible! Reach out to us directly at 📩 hi@goodface.agency.

LANGUAGES SPOKEN

EnglishUkrainian

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2016

Year Founded

Services

Focus

Industries

Clients

Services Provided+1 Services

60% Custom Web Application Development

25% Backend Development

15% Frontend Development

30% Product UX Strategy

25% UX Research & Usability Testing

20% Mobile App UI Design

25% Web App UI Design

60% AI Strategy & Roadmap Consulting

About the Team

OUR STORY

Our Narrative We are Goodface, a design and development team established in 2016 in Kyiv that combines business acumen, design creativity, and contemporary engineering techniques. To date, we have successfully executed over 90 projects for startups and companies across the globe, including sectors like FinTech, SaaS, and eSports. Our work has garnered international recognition and we receive excellent referrals from our clients. Our focus is on user-centered collaboration, achieving clear product goals, delivering clean and scalable code, and fostering continuous improvement.

TEAM PHOTOS

Portfolio

Magnetiq Bank – European B2B fintech bank

Magnetiq bank

**REBRANDING, UX/UI DESIGN, AND WEBSITE DEVELOPMENT FOR MAGNETIQ BANK, A EUROPEAN FINTECH INSTITUTION** MAGNETIQ BANK, located in Latvia, seeks to enhance the way fintech firms engage with banking services. 🧠 **CHALLENGE** The bank's team set a bold objective: to penetrate new markets with refreshed, user-friendly digital offerings. This initiative aims to solidify their position within the fintech industry. They required a rebranding strategy that mirrored these aspirations and their core philosophy. A key challenge was to develop an innovative design that would establish the bank as a frontrunner in the European market. 💼 **SOLUTION** We undertook the task of redesigning the logo, developing a new brand identity, and creating a comprehensive brand book and guidelines, alongside a complete overhaul of the company’s digital design, covering the website and product interfaces. ✅ **LOGO AND BRAND IDENTITY** The redesigned logo captures the new positioning by enhancing the banking experience. It represents magnetism through a blend of a circle and a square, symbolizing the relationship between the bank and its customers. ✅ **VISUAL IDENTITY** We established the groundwork for the visual identity, introducing a new color palette, typography, and visual components. ✅ **BRAND GUIDELINES AND DESIGN SYSTEM** The brand guidelines we created serve as a detailed design system, facilitating the adaptation of materials across various formats — from digital platforms to offline media like outdoor advertising. ✅ **WEBSITE DEVELOPMENT** We designed a new UX/UI layout for the bank’s website, managed the front-end development, and launched the homepage. Work continues on the complete website and several product interfaces. 🏆 **RESULT** To date, our team has successfully created a comprehensive design system and brand book for the bank, along with the launch of their new website. This project has garnered international acclaim, winning the RED DOT AWARD for BRANDS & COMMUNICATION DESIGN 2025. 🔗 For more details, visit our website: goodface.agency/case/magnetiq-bank

365games – an eSports platform & marketing website

365games

CREATION OF AN ESPORTS PLATFORM AND MARKETING WEBSITE FOR THE GAMING COMMUNITY 365games is an online gaming platform designed for esports enthusiasts. 📑 OBJECTIVE We aimed to develop both the platform software and a marketing website. 💪 CHALLENGE • The main challenge was to equip 365games with specific product features: • As a global entity, it needed to be accessible around the world and support 6 languages; • We sought to create a daily gaming experience that fostered competition and real-time interaction among players; • The platform's servers needed to be secure, with end-to-end encryption to protect against cyber threats and data breaches. 💼 SOLUTION – We developed an MVP for the platform to analyze the target audience, grasp their core needs, and form initial hypotheses during the early stages of development. – We implemented a tournament system that includes event creation, team invitations, match management, and a points and cash prize distribution system. – Our team created a leaderboard, established a rewards system, and offered a subscription plan for players to earn extra bonuses. – The platform was deployed on Amazon Web Services servers to ensure reliability and user-friendliness. – We developed a separate marketing website to highlight the platform's benefits and encourage potential users to sign up. 🏆 OUTCOME The client received a fully functional MVP of the platform within 6 months. The final deliverable featured comprehensive server logic, key functionalities, and the marketing website. Additionally, we incorporated in-platform and email notification settings as per the client's specifications. The platform is currently being tested by esports players, gaming bloggers, and streamers. 🔗 Learn more: https://goodface.agency/case/365games

Finup – FinTech that offers unlimited virtual card

Finup

**BRAND REDESIGN AND WEBSITE FOR A FINTECH SERVICE PROVIDER** FinUp is a European platform providing intelligent financial solutions for entrepreneurs, assisting them in opening EU business accounts, managing payments, and optimizing financial operations. 📑 **TASK** The goal was to reimagine the brand experience and establish a robust digital presence, which included a new website and brand identity for FinUp's growing range of services. 💪 **CHALLENGE** FinUp sought to position itself as a contemporary financial partner for small and medium-sized enterprises throughout Europe. The existing brand and website failed to effectively represent the company's value or its emphasis on user-friendliness and clarity. A design language that conveyed trust and flexibility was essential. 💼 **SOLUTION** We collaborated with FinUp's leadership to revitalize the brand's tone and visuals, refining the logo, updating the color palette and typography, and developing a scalable design system. Simultaneously, we crafted a new website with enhanced user experience and clear messaging to better convey the product offerings and simplify user onboarding. ✅ **BRAND IDENTITY & DESIGN SYSTEM** We modernized the FinUp brand to convey a more professional image. The new visual system strikes a balance between trustworthiness and accessibility, ensuring a consistent feel across both digital and marketing materials while supporting future product expansion. ✅ **WEBSITE EXPERIENCE** Our team designed and developed the new website, encompassing everything from wireframes and content organization to responsive user interface and front-end implementation. The outcome is a sleek, modern platform that communicates effectively, loads quickly, and is easy to navigate on any device. 🏆 **RESULT** With the revamped identity and updated website, FinUp now offers a confident and user-friendly experience, primed for growth in new markets. 🔗 For more details, visit: https://goodface.agency/case/finup/

42 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Goodface agency delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

0 Reviews

this range

No distribution data available.

Select a service

Custom Web Application Development

Backend Development

Frontend Development

Product UX Strategy

UX Research & Usability Testing

Mobile App UI Design

Web App UI Design

AI Strategy & Roadmap Consulting

LLM Integration & Prompt Engineering

Goodface agency

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Overview

Expert design & development for FinTech and SaaS ⚡

Services

Focus

Industries

Clients

About the Team

Portfolio

Magnetiq Bank – European B2B fintech bank

365games – an eSports platform & marketing website

Finup – FinTech that offers unlimited virtual card

42 more projects

Projects & Clients

Project Size & Rate

Pricing Snapshot

$25,000+

$50 - $99/hr

N/A

What Clients Have Said

“

Select a service

Industry Recognitions

Goodface x Magnetiq bank – Red Dot winner

How fintech brands build trust through UX design

Gold Award winner Emerald24 banking web app design

AI orchestration in end-to-end product development

Best practises for Fintech onboarding UX

Why open banking matters for the fintech future

Goodface Among Top FinTech Design & Develop Firms

Insight: Ai-orchestration software development

CssDesignAwards. Special Kudos (Finup)

Article: How to design fintech apps

Article: Fintech UX mobile apps common mistakes

How to build a FinTech website: 12 principles

FinTech Web Design & UX: How Boost Conversions

CssDesignAwards. Special Kudos (365games)

Article about the bank rebranding by Goodface

https://www.awwwards.com/

Goodface in professional case study course

Goodface article:Building a Top-Notch FinTech Site

Fintech web design: best practices with Goodface

Goodface's marketing tips

Css Design Awards. Special Kudos (UniferX)

www.portotheme.com

Digital Excellence Awards

Goodface webflow

Cases Media

CssDesignAwards. Special Kudos (PayAtlas)

How Goodface did the design for Magnetiq

Site of the Year: Industry & equipment – 1st place

Site of the Year: Fashion and beauty – 2nd place

Site of the Year: Services and social networks 1st

Site of the year in nomination finance – 2nd plaсe

Site of the year in nomination banks – 2nd place

Goodface LinkedIn

Site of the year: Services for business 1st place

Site of the year in nomination finance – 1st plaсe

Linkedin: showreel

https://twitter.com/

Locations

Kyiv, Ukraine 02000

Pricing Snapshot

$25,000+

$50 - $99/hr

N/A

What Clients Have Said

“

Select a service

Industry Recognitions

Goodface x Magnetiq bank – Red Dot winner

How fintech brands build trust through UX design

Gold Award winner Emerald24 banking web app design

AI orchestration in end-to-end product development

Best practises for Fintech onboarding UX

Why open banking matters for the fintech future

Goodface Among Top FinTech Design & Develop Firms

Insight: Ai-orchestration software development