Alberta Dentures - CPA decreased by 81.44%.
Alberta Dentures, located in Calgary, aims to provide outstanding denture care for its patients by creating high-quality dentures tailored to individual needs. However, they faced several challenges:
1. Misguided Marketing: They were using irrelevant keywords that failed to attract their target audience—individuals missing teeth looking for dentures—which resulted in their ads being shown to uninterested users, wasting their advertising budget.
2. Disorganized Campaigns: Their campaigns lacked structure and clear objectives, making it difficult to monitor progress and assess success.
3. Campaign Disorder: The absence of an organized campaign framework meant that campaigns were poorly categorized, complicating the management and optimization of ad groups for better effectiveness.
4. Budget Wastage: Overspending occurred as a result of campaigns that weren't well-targeted, leading to a high cost per lead due to wasted resources.
To address these issues, the following actions were taken:
- Campaign Structuring: Campaigns were reorganized with specific goals and appropriate categorization.
- Strategic Bidding: Bids were adjusted strategically according to campaign objectives and market dynamics.
As a result of these efforts:
- Cost Reduction: The cost per lead decreased significantly from CAD 1064 to CAD 197.50, indicating improved campaign efficiency.
- Increased Efficiency: The average cost per click fell from CAD 4.08 to CAD 2.07.
- Surge in Lead Generation: Before GoFlare’s intervention, Alberta Dentures generated 8 leads in six months; since then, they have obtained 17 leads as of July 2024, equating to a 112.5% increase.