Glorium Marketing

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Overview

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

ABOUT GLORIUM MARKETING

Startup Marketing Agency

Expert digital marketing solutions for B2B tech startups Our advanced marketing agency offers top-notch, strategy-oriented, data-driven, omnichannel digital marketing tailored for innovative B2B tech startups dedicated to improving the world. We specialize in growth hacking for SaaS, enhancing brand awareness, generating leads, and facilitating demand development and public relations.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$10,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2022

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Search Engine Optimization (SEO)

25% Content Marketing Strategy

15% Email Marketing & Automation

10% Social Media Marketing

15% Performance Marketing

10% Pay Per Click

70% Google Ads Management

30% YouTube Advertising

Portfolio

Reaching the club of top-5 DME software providers

HME DME Software Provider (NDA)

They contacted our team due to their struggles with low brand recognition and, consequently, a shortage of leads. Their well-structured sales department was prepared to handle more leads than they could generate through direct outreach to potential customers. As such, they were in urgent need of inbound marketing. After gaining a comprehensive understanding of the project, we developed a website concept that integrated marketing, sales, and SEO to streamline the process for visitors investigating landing pages and making decisions before requesting a product demo. Our team incorporated professional SEO optimization during the website development phase. As a result, we achieved a position in the top 30 on Google for nearly all of our targeted keywords immediately after indexing. We initiated PPC campaigns on Google right after the website launched to evaluate the effectiveness of the UX/UI design. Within just four hours, we received our first lead, which was categorized as hot and converted into a sale within a couple of weeks. For content marketing, we identified three main areas: blog posts, news, and PR. We established a content plan for the blog based on topic research to determine what was most popular and trending among our target audience. New articles were published at least weekly, news updates were posted as corporate announcements arose, and PR efforts were carried out through collaborations with influential niche media and bloggers.

B2B growth explosion for an influence marketing

Influence Marketing Platform

Our client, a startup, is aiming for quick expansion, which is crucial for businesses like theirs. The main factors influencing success in such enterprises are the number of users and companies that adopt the platform. To accelerate growth, we focused on two key areas: inbound marketing and email campaigns. The initial step was to redesign the current website. After updating the pages, we initiated paid advertising campaigns on Google Search and Google Display, complementing them with our email marketing efforts. Throughout the testing phase, we experimented with various combinations of headlines, descriptions, visuals, and targeting options to pinpoint the most effective strategies while discarding unproductive or irrelevant ones. For the email campaigns, we utilized the contact list provided by the client, which included individuals already familiar with the brand as well as entirely new prospects unaware of the platform.

Lead Generation for a Call Center Software Startup

Call Center SaaS

**Introduction** This case study details a lead generation initiative for a call center software startup that specializes in advanced cloud solutions for medium to large-sized companies' contact centers and sales teams. The project encompassed crafting a marketing strategy, redesigning the website, implementing international SEO, and launching content marketing, social media marketing (SMM), and pay-per-click (PPC) campaigns. The primary goals included enhancing brand awareness, generating leads, boosting organic search visibility, and establishing a local presence in the US and several other nations. **Challenges** The primary challenge was generating leads for a sophisticated cloud solution that offers VoIP, CRM, messaging, email, and additional features. The market is fiercely competitive, dominated by established players like Talkdesk and Zendesk. The startup needed to build its brand identity and attract leads through organic traffic to lower customer acquisition costs. **Solution** The project commenced with the creation of a marketing strategy, featuring a new website design and development, an initial focus on US SEO, followed by expansions into other countries, alongside PPC campaigns, social media marketing, and content marketing. The website was crafted to be user-friendly and visually attractive, equipped with clear calls to action and informative content. The global SEO strategy involved keyword research and optimization tailored to various regions, languages, and cultures. Targeted PPC campaigns aimed at specific keywords and demographics across different countries helped enhance brand visibility and generate leads. The social media marketing approach focused on developing and sharing engaging content across platforms such as LinkedIn, Twitter, and Facebook. Meanwhile, the content marketing strategy included blog posts, whitepapers, and infographics designed to provide valuable insights and information for the target audience.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

“

"Glorium Marketing delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Select a service

Search Engine Optimization (SEO)

Content Marketing Strategy

Email Marketing & Automation

Social Media Marketing

Performance Marketing

Pay Per Click

Google Ads Management

YouTube Advertising

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