Globrands strategy by naming
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Overview
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
1984
Year Founded
ABOUT GLOBRANDS STRATEGY BY NAMING
The name behind the brands
Globrands is a creative naming agency focused on brand strategy that has evolved over 40 years to become Europe's top expert in verbal branding, brand names, and verbal identity. We are part of the UP Group, which includes eight 'hero brand' consultancies, and we co-founded and lead the Global Naming Network, with our headquarters in Geneva and 14 partner agencies spread from Shanghai to Paris and Seoul to New York. Our diverse, multilingual team enjoys collaborating and is passionate about language and branding. We cater to clients from various industries, including both large corporations and startups, on a national and global scale. By blending creativity with a systematic, analytical, and practical approach, we consistently deliver the best solutions for our clients. The phrase "Expressing perspective" encapsulates Globrands' brand essence, highlighting both the potential of brand names and the motivation that drives our team.
LANGUAGES SPOKEN
DutchEnglish
HIGHLIGHTS
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
10 - 49
Employees
1984
Year Founded
Services
Focus
Industries
Clients
Services Provided+1 Services
70% Brand Identity Design
30% Brand Refresh & Rebranding
10% Operational Process Consulting
10% Partnership & Channel Strategy
25% Go-to-Market Strategy
15% Pricing Strategy Consulting
15% Business Model Design & Validation
10% Fundraising & Investor Readiness Consulting
About the Team
OUR STORY
At the core of our company lies a deep passion for language and its power to shape enduring brand identities. We collaborate closely with clients, using a thoughtful, structured approach to verbal strategy and naming that aligns with their brand goals and future vision. Our team, comprised of expert strategists, process guides, and language enthusiasts, navigates the complex emotional and legal considerations involved in crafting a verbal identity. Recognizing that a brand's name remains constant even as the brand evolves, we develop proprietary language that tells compelling stories and builds value over time. Additionally, as part of the Global Naming Network, we leverage international expertise through partnerships with specialized agencies worldwide, ensuring culturally resonant and locally informed branding solutions.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$50 - $99/hr
