GSoft Consulting is a custom software development firm established in 2016, with its headquarters in Lahore, Pakistan, and a European presence in Amsterdam, Netherlands. Our team of over 50 engineers, designers, and strategists is spread across the UK, Australia, and Canada. We have successfully created more than 500 digital products for over 200 clients across 26 nations and 30 different industries. Our expertise lies in comprehensive product engineering, covering everything from initial discovery to post-launch support. Our primary offerings include: - SaaS & Web Application Development (using technologies such as React, Next.js, Node.js, .NET, Java, and PHP) - Mobile Application Development (for React Native, iOS, and Android) - UI/UX Design & Product Strategy - Cloud & DevOps services (including AWS, Azure, and GCP) - AI & Automation solutions (utilizing OpenAI, LangChain, and ML integrations) - Quality Assurance, Testing, and Team Augmentation We cater to both funded startups and large enterprises in sectors like FinTech, HealthTech, E-commerce, Real Estate, Hospitality, and the Creative Economy. In 2023, we introduced a specialized AI engineering practice and formed a partnership with a product company that has achieved over $1M in annual recurring revenue. Our working principles include: — Radical Transparency: Weekly demonstrations, daily standup meetings, and Loom updates to avoid surprises. — Quality Over Speed: Thorough code reviews, automated testing, and QA sprints prior to release. — Domain-First Engineering: Insights from our 30+ industry involvement and 8+ years of specialized expertise guide our approach.