OutdoorsForLess.com – Miva Ecommerce Design & Development
**REBRANDING AND DESIGN ENHANCEMENTS**
The design team in Glendale implemented striking graphics across the website. Tailored designs were integrated into the existing framework to deliver a site that is both visually appealing and easy to navigate. Consistent design and graphic features were extended to category pages and all other content, ensuring a unified and professional appearance. To complement the modern look of the new site, the company logo was also refreshed.
**NEW FUNCTIONALITIES**
Enhancements to the shopping basket and cart significantly improved the overall user experience. Features such as volume pricing and specific product discounts were introduced, along with an upgraded layout for the basket screen. The checkout process was refined for better flow and aesthetics, incorporating new elements like custom order fields, gift certificate and coupon options, and integration with third-party payment services like PayPal and Amazon Pay. A three-step abandoned cart email campaign was launched, featuring automated coupon generation and incentives to motivate customers to complete their purchases. The shipping screen was improved to show a dynamic order total, updating automatically based on the chosen shipping method, keeping customers aware of all costs in advance. Product pages were also enhanced, allowing customers to stay on the same page as they add items to their carts. Custom messages, including error notifications, help to inform shoppers as items are added for a more seamless shopping experience. Additional improvements include a more intuitive “back-to-top” button for easier navigation and mobile-optimized product sliders. The functionality of stock search and product filtering was upgraded to enhance the customer search experience. Standard templates, including 404 error pages and empty basket notifications, were also refreshed.