GLAD TO BE (former drtv.agency GmbH)

GLADTOBE, previously known as drtv.agency GmbH, serves as a strategic go-to-market (GTM) and comprehensive media partner for ambitious brands in e-commerce, direct-to-consumer (D2C) sectors, and those experiencing rapid growth. We focus on launching and expanding brands through media strategies grounded in data, boasting a strong track record in facilitating international market entry in Europe, North America (USA & Canada), and other significant global markets. Our unique GLADFORMANCE™ model drives our success by merging long-term brand development with the immediate, quantifiable outcomes of Performance TV and Direct Response TV (DRTV). We combine Connected TV (CTV) and Linear TV into effective, scalable strategies that promote growth from the initial touchpoint to the final conversion. Whether you require a comprehensive strategy or need to identify the most suitable channels for your target audience, our plans are tailored to meet your specific objectives. We leverage in-depth audience insights to assess and recommend the ideal media mix, whether it’s a single impactful channel or a fully integrated 360° campaign.