The i-Store — Turning Data into Revenue
The i-Store is a rapidly expanding Greek hub for electronics and advanced gadgets, featuring a constantly updated selection of accessories, smart devices, and wearables. GIM Agency aimed to boost online sales and overall revenue through performance improvements, enhanced attribution, and a more streamlined cross-channel customer experience. Challenges included a highly competitive market with elevated CPCs and ongoing efficiency demands; limitations in measurement due to Consent Mode v2; and the necessity for a cohesive cross-channel strategy to maximize ROI at every interaction point. Goals included achieving a ROAS of at least 5 while increasing ad spending, driving a 40% increase in traffic via Google, Meta, and email automation (targeting high-intent users), and boosting returning users by 30% through remarketing, personalization, and user experience enhancements.
Strategy:
- **Meta**: Created Advantage+ campaigns tailored to each product category, supported by Conversion API and Advanced Matching for better data accuracy, attribution, and conversion rates.
- **Google Ads**: Utilized the Shoply Shopping Ads Suite to facilitate smart segmentation, audience clustering, and real-time budget adjustments for high-margin categories, while enhancing feed management and bidding strategies to improve Shopping campaign effectiveness as expenditures grew.
- **Email (Klaviyo)**: Set up personalized automation (such as abandoned cart reminders, winback campaigns, and cross-sell opportunities) driven by behavioral signals, resulting in increased repeat purchases, higher customer lifetime value, and greater average order value through timely and relevant communications.
Results:
- Total Users increased by 65.1%
- Returning Users grew by 53.1%
- Engagement Rate surged by 24.48%
- Total Revenue climbed by 142.9%
- Google Ads: Conversions rose by 41.69%, Conversion Value improved by 57.90%, and Search Impression Share increased by 23.33%
- Meta: Conversions increased by 50.93%, Conversion Value grew by 54.26%, with a ROAS of 10.29 (an increase of 7.43%)
- Revenue from Klaviyo saw a 199% rise.