A brand-centric telehealth website for Gennev
Gennev is a telehealth platform created by specially trained clinicians who aim to transform the conversation surrounding menopause and support women during this phase. With their dedication and expertise, they sought an effective, compliant marketing website to ensure their expert menopause care is accessible to those in need.
**Project Highlights:**
- Webflow Enterprise project
- Component design system
- HIPAA-compliant website development
- Women-led organization
- High-conversion website
- Complex category (healthcare)
**The Solution:**
Navigating the digital healthcare marketing landscape is challenging, especially when incorporating telehealth and menopause. Our collaboration with Gennev focused on simplifying this complexity. We prioritized creating a clear and patient-focused sign-up experience for their telehealth platform, leading to a significant increase in appointment bookings—up by as much as 9 times—after we refined the workflow to eliminate obstacles.
A marketing website is vital for establishing a brand's credibility, particularly for lesser-known companies in sensitive industries like healthcare or those addressing taboo subjects such as menopause, just like Gennev. A powerful and inviting visual identity, along with custom icons, fosters a sense of trust. Authentic and relatable images portray the diverse community affected by menopause, while informative and friendly language sets the tone for an ideal bedside manner.
Ultimately, our goal was to ensure that users—whether patients, their families, employers, or healthcare professionals—felt assured they had found the right resource for answers about menopause, and that Gennev was equipped to provide those answers. For more details about this project, visit the complete case study at https://bit.ly/gennevs-marketing-website.