CTV Ad Server
**Client Overview**
Leveraging its extensive experience, Geomotiv established its product subsidiary, Adoppler (www.adoppler.com), in 2017 to expedite time-to-market for companies in the television industry by utilizing programmatic technologies. Adoppler's objective was to create a comprehensive programmatic AdTech platform, known as Trusted Marketplace, to streamline the media buying and selling processes.
**Objective**
The aim was to develop a programmatic platform that would enable clients to move away from outdated methods and consider both aspects of the media purchasing process within a secure and transparent framework for AdTech transactions, based on the Trusted Marketplace technology.
**Project Overview**
Initially, the platform was developed as a real-time bidding (RTB) exchange, allowing interaction between programmatic buyers and sellers via the OpenRTB protocol. Subsequently, supply-side platform (SSP) features were incorporated. To facilitate direct deals through a programmatic channel, the Adoppler team implemented support for Private Marketplace (PMP) and programmatic guaranteed (PG) transactions. Later, demand-side platform (DSP) functionalities were integrated, enabling management of advertisers, campaigns, and creative assets. Finally, Adoppler introduced an advanced reporting tool, enhancing the platform's overall AdTech capabilities.
**Outcomes**
A horizontally scalable system was successfully developed and tested in a live environment, handling peak loads of up to 20,000 queries per second (QPS). The project was completed on schedule and met all stated requirements and industry standards. Consequently, the first version of the product was effectively launched in international markets.