Genesis Retail Displays

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Overview

$25,000+

Min Project Size

10 - 49

Employees

2006

Year Founded

ABOUT GENESIS RETAIL DISPLAYS

Point of sale display solutions for global brands

Genesis Retail Displays is a design agency that specializes in point of sale (POS) solutions and manufacturing large-scale retail displays for international brands looking to boost their retail market share. The agency's team, led by Andrew Mansfield and Tony Hrvatin, has over 60 years of combined experience in developing outstanding retail product displays that have significantly enhanced the marketing efforts of brands such as PHILIPS, Optus, Logitech, Jim Beam, and Valvoline. Based in Australia, Genesis offers a variety of POS design and manufacturing services, including innovative solutions like cardboard display stands, interactive shelf units, PDQ cardboard displays, and permanent displays for walls or end caps. Rather than offering standard, mass-produced POS materials, we collaborate closely with brand and product managers, retail owners, and promotional agencies to create customized point of sale solutions that help your product or service stand out in the retail environment. Our displays are produced in Australia for quick turnaround times and in China for cost-effectiveness.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

10 - 49

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Packaging Design

15% Environmental & Signage Design

10% Graphic Design

40% Product Design

8% Out of Home Design

2% Other Design

About the Team

OUR STORY

Genesis Retail Displays, a Sydney-based point of sale design agency, excels in creating bespoke retail display solutions that elevate brand presence and market share. Founded by industry veterans Andrew Mansfield and Tony Hrvatin, who collectively bring over 60 years of experience, Genesis transforms concepts into impactful, custom-designed displays. Their expertise spans innovative cardboard stands, interactive shelf units, and permanent fixtures, tailored to client needs without relying on generic mass production. Emphasizing personalized service, the agency works closely with brand managers and retailers, producing displays locally and overseas to balance quality and cost. Renowned for collaborating with global brands, Genesis commits to delivering clever, durable, and visually engaging retail experiences that drive sales and exceed expectations.

Portfolio

POS display solution for personal protective equipment PPE

Unknown

Historically, the marketing of PPE products to trades has mostly been business-to-business (B2B). Attempts to enter the Trade Retail sector have been limited, with product displays being quite random. 3M partnered with us to develop a "brand hub" that showcases their range effectively, placing products in one or two specific spots in stores rather than dispersing them widely. This approach emphasizes the innovative and professional character of the brand, presenting it in a much more polished manner compared to its competitors.

Interactive Audio POS displays

Unknown

**THE BRIEF** Ultimate Ears, a brand established for several years in the commercial sector, aimed to quickly secure retail shelf space as a challenger brand. They sought to allow consumers to listen to, interact with, and physically engage with their products to rapidly increase market share through sales growth. Their objective was to develop a modular interactive display that could be implemented across retailers such as Dick Smith, Harvey Norman, and JB Hi Fi, accommodating various product types and sizes to fit different planograms. **HOW WE DELIVERED THIS DISPLAY SOLUTION** In executing this display solution, we ensured that the products were securely fixed in place to minimize theft while enhancing visibility with lighting to draw more attention to the retail display areas. **THE RESULTS - from the customer** Ultimate Ears increased its market share from under 10% to over 20%. The results were remarkable, as the brand effectively made a significant impact in this new market segment in a relatively short time. Consumers were able to touch, feel, and listen to Ultimate Ears' Bluetooth speakers, differentiating them from other brands that mostly remained as static displays on shelves or in retail boxes. We evaluated several retail point-of-sale companies, but Genesis Retail Displays stood out for their expertise and straightforward approach, making us feel confident in partnering with them. They quickly grasped our needs and proposed designs that adhered to the brief while allowing for exploration of various options, including pilot tests with video to demonstrate the value of interactive displays. The outcome was astonishing; Ultimate Ears captured nearly 30% market share within six months, and we received global funding from our brand team to expand the rollout of additional point-of-sale display units. — Paul, Regional Product Manager | Ultimate Ears

Brand blocking point of sale display in retail

Unknown

This method of display is often referred to as shelf blocking, block display, brand display, or brand blocking merchandising. Regardless of the terminology used, the underlying principle remains the same: to boost your shelf presence in order to entice more customers to purchase your products. WHY IS BRAND BLOCKING AT THE POINT OF SALE SO EFFECTIVE? Retail can be straightforward—make your brand noticeable, and you increase your chances of success. Nowadays, many shoppers are uncertain about what to buy, making the final decision heavily influenced by in-store displays. If your packaging is somewhat uninspiring or if the category is overly saturated, shoppers are likely to choose familiar brands or those on sale. For instance, if your brand only has one position on the shelf while competitors occupy an entire row, implementing a brand block merchandising display can help you visually differentiate yourself in a crowded retail space, capturing shoppers' initial attention. Furthermore, if that display is designed to be interactive, your chances of converting shoppers into buyers increase even further.

2 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Genesis Retail Displays delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet — reviewers either haven't shared a project budget or kept theirs confidential.

Select a service

Packaging Design

Environmental & Signage Design

Graphic Design

Product Design

Out of Home Design

Other Design

Industry Recognitions

Locations

Headquarters

Smeaton Grange NSW 2567

Smeaton Grange, New South Wales, Australia 2567

+61246477302

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