GDC Implements Multisite Sitecore DXP
Carlisle Construction Materials
Carlisle Construction Materials (CCM), a prominent player in the roofing sector, collaborated with GDC to overhaul their two major websites, Carlisle SynTec and Versico Roofing Systems, transitioning them from an outdated platform to the Sitecore Digital Experience Platform. GDC, a trusted vendor and Sitecore Silver Partner, was the perfect IT solutions provider to assist CCM in modernizing their websites and improving user experiences. CCM encountered multiple issues with their former platform, such as a complicated user interface, ineffective search functionality, and high development costs for new features. Furthermore, their content management and marketing teams were overly dependent on the development team to carry out marketing activities, resulting in inefficiencies. CCM sought a solution to tackle these issues, streamline processes, enhance marketing tools, and boost scalability within the organization. GDC collaborated closely with CCM to design, develop, and implement a multi-site solution on the Sitecore Digital Experience Platform by utilizing Sitecore Helix, Microsoft Azure Cloud Services, and Digizuite DAM asset management, all integrated with CCM’s internal systems. This new solution offered CCM a versatile platform that can adapt to the changing requirements of its users. The outcomes were significant. Following the implementation, CCM's development team could shift their focus to new projects and initiatives rather than routine maintenance, resulting in an estimated savings of $50,000 in development costs for the year. The marketing and business teams gained more independence, which led to expedited strategy execution and enhanced lead generation efforts. The revamped websites achieved remarkable engagement results, including a 30% increase in overall page views on featured product pages, while exit and bounce rates fell by 4% and 8%, respectively.