GamePlan Marketing, Inc.

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Overview

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2006

Year Founded

ABOUT GAMEPLAN MARKETING, INC.

North America's Technology Marketers

GamePlan Marketing is a B2B marketing firm dedicated to assisting clients in enhancing brand visibility, building trust, educating audiences, and generating leads. We primarily cater to businesses in the technology sector, working with top IT vendors, distributors, and service providers. Our range of services includes digital advertising, content marketing, email marketing, interactive campaigns, and direct mail.

LANGUAGES SPOKEN

EnglishFrench

HIGHLIGHTS

$10,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

2006

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

100% Print Design

100% Marketing Collateral Design

5% Other Digital Marketing

35% Email Marketing & Automation

20% Account-Based Marketing (ABM)

15% Digital Strategy

15% Content Marketing Strategy

10% Pay Per Click

About the Team

OUR STORY

Founded in 2006 by Tracy Robertson, GamePlan Marketing Inc. emerged from her insight into technology partners' underutilized Marketing Development Funds. Since incorporating in 2012 alongside Jeff Seymour, the company has dedicated itself to crafting hassle-free, effective B2B marketing programs for tech vendors and partners. Becoming a HubSpot Partner in 2013 enhanced their ability to deliver centralized marketing solutions. The firm grew steadily, introducing Executive Door Openers and expanding its team with dedicated professionals like Jacqueline Fedory and LinkedIn specialist Nicole Afonso. Embracing advanced digital platforms, GamePlan focuses on engaging business decision-makers with strategic campaigns. Today, it stands as a trusted marketing agency, deeply knowledgeable of the tech channel's unique challenges, committed to driving growth and brand recognition for its clients.

Portfolio

White Paper Development and Content Syndication

Newcomp Analytics

**The Challenge** Educating potential clients about leveraging data and AI The marketing team aimed to enhance its lead generation efforts, specifically focusing on prospects interested in learning about data science through IBM-supported solutions. Newcomp sought to develop a technical white paper to expand its thought leadership content, particularly in data science, while also supporting lead generation initiatives. **Our Solution** Thought leadership white paper combined with content syndication GamePlan assisted in formulating a project strategy that included two components: 1. Create and design a data science white paper for Newcomp to serve as an educational resource and position the company as an industry thought leader in IT. 2. Use the new white paper to attract qualified leads through a content syndication campaign. **Results** 89 Marketing Qualified Leads (MQLs) added to Newcomp's email nurture program The GamePlan team produced a well-researched and engaging white paper that effectively appealed to the target audience of the content syndication campaign. During the two-week campaign, a total of 89 initial leads were generated. A follow-up email was crafted, and the CASL-compliant leads were integrated into Newcomp's continuous nurture efforts. Alexandra Lasinski, the Marketing Director at Newcomp, noted, "Overall, we had a fantastic experience with the GamePlan team, and our paper was excellently written and designed. What distinguishes GamePlan from other agencies I've collaborated with is their deeper technical expertise in our industry, thanks to their experience with various software and services companies."

Brand Awareness & Lead Generation Strategy

Data Integrity

**The Challenge:** Attracting qualified IT decision-makers The marketing team aimed to enhance their lead generation efforts by expanding their content variety and targeting prospects interested in IBM Sterling® Supply Chain solutions and IBM-enabled offerings. **Our Solution:** Blogging, content distribution, and social media advertising For this marketing initiative, GamePlan and Data Integrity collaborated closely to create a tailored marketing strategy. GamePlan’s extensive experience in developing marketing campaigns and content for the IT sector, combined with the agency’s proficiency in handling technical material, facilitated the production of effective custom assets. Nick Filicetti, Marketing and Sales Support Specialist at Data Integrity, remarked, “GamePlan has been crucial in providing ideas and content that drive aspects of our marketing efforts. They are a fantastic team; highly responsive and incredibly creative. They possess a profound understanding of the challenges VARs face with the marketing partnerships we engage in with our vendors.” After developing the content, the next step involved formulating a lead generation strategy. A content syndication campaign was established with parameters aimed at generating top-of-funnel leads from target accounts, alongside an extensive LinkedIn advertising campaign to further enhance brand visibility for Data Integrity’s solutions. **Results:** 63 Marketing Qualified Leads (MQLs) generated and over 373,149 social media impressions The GamePlan team successfully produced well-researched and engaging blog articles, complemented by LinkedIn ads that appealed to the IT audience. Additionally, by promoting an existing white paper, eBook, and study, the content syndication campaign successfully generated 63 top-of-funnel leads, now being incorporated into Data Integrity’s ongoing nurture campaigns.

Educational Interactive Quiz

Tech Data

**Campaign Summary** Tech Data partnered with GamePlan Marketing to educate IBM Business Partners about the Linux on IBM POWER Systems portfolio. Janice Hoskins, a Business Development Executive at Tech Data, commented, "GamePlan Marketing assisted us in creating an interactive quiz campaign that educates our Business Partners in an enjoyable and engaging way." The campaign featured several components, including: **Campaign Strategy** The teams collaborated closely to devise a creative and captivating method for informing Tech Data’s customers about IBM’s Linux on POWER Systems. **Postcard and Email** GamePlan crafted attention-grabbing postcards, envelopes, stickers, and email content, which were sent to Tech Data partners throughout Canada, encouraging them to visit a landing page to take the quiz in exchange for branded merchandise. **Interactive Quiz** Tech Data’s Solutions Consultant developed a set of 10 questions, complete with answers, feedback, and page descriptions. Meanwhile, GamePlan’s creative team focused on designing the visual and functional aspects of the interactive online quiz. **Landing Page** GamePlan also created copy for a responsive introductory landing page that directed customers to the quiz. **Cool Down & POWER Up Kit** Participants who completed the quiz with a score of 60% or above were rewarded with a branded cooler backpack and beach towel. Quizzes offer a highly adaptable marketing approach; when executed effectively, they can educate and engage a wide range of audiences on various topics. They have proven to be an enjoyable and entertaining way to impart valuable information to IT professionals creatively. **Results** After conducting two similar campaigns in the past, Janice noted that engagement improves with each effort. The quiz campaign was so well-received by Tech Data customers that one partner has asked GamePlan to customize and reuse the quiz idea.

1 more project

Projects & Clients

Project Size & Rate

Minimum Project Size

$10,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$10,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"GamePlan Marketing, Inc. delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Print Design

Marketing Collateral Design

Other Digital Marketing

Email Marketing & Automation

Account-Based Marketing (ABM)

Digital Strategy

Content Marketing Strategy

Pay Per Click

Explainer Video Production

Video Scripting & Storyboarding

Locations

Headquarters

1155 North Service Road West

Oakville, Ontario, Canada L6M 3E3

+18009831886

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