Rost Media Results: Thames Rockets
Thames Rockets stands as London’s leading speedboat tour operator, offering thrilling adventures for both tourists and locals. They have consecutively earned the TripAdvisor Travellers Choice award. Their swift boats provide an exciting ride along the River Thames, allowing passengers to view famous landmarks such as Tower Bridge, the London Eye, and the Houses of Parliament. Committed to ensuring safe and enjoyable experiences, the experienced crew is trained to prioritize your comfort and security while on board. To broaden their reach and enhance their business, Thames Rockets has teamed up with leading marketing agency Rost Media to boost their online visibility and grow their customer base through targeted digital initiatives. During the lockdown, Thames Rockets faced significant challenges, and their earlier campaigns were underperforming. Rost Media focused on refining their campaign structure to improve return on ad spend (ROAS). As a result of the newly implemented campaigns and optimizations, there were substantial increases in traffic, conversions, and overall revenue. Notably, while 2019 was the company’s record year, enhanced search campaigns and the addition of Facebook Ad campaigns led to an impressive 43% increase in total revenue for 2022 when compared to their peak year. This outcome underscores the company's dedication to remaining competitive and consistently evolving their marketing efforts.