Future Factory

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Overview

10 - 49

Employees

1996

Year Founded

ABOUT FUTURE FACTORY

The future, delivered today

With 25 years of heritage and our connection to the billion-dollar Godrej group, we are one of Asia's longest-standing and largest design and innovation studios. We have received numerous prestigious global awards and boast top talent from across Asia. As a full-service studio, we manage the entire process from concept to delivery for both physical products and digital services.

LANGUAGES SPOKEN

EnglishHindi

HIGHLIGHTS

10 - 49

Employees

1996

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Product Design

30% UX Research & Usability Testing

About the Team

OUR STORY

Future Factory is a dynamic, multidisciplinary team blending technology, business, and user insights to craft exceptional user experiences. Backed by the billion-dollar Godrej Group, we maintain global reach while preserving the agility of our early years. Our diverse experts—from design researchers to engineers—collaborate closely to develop innovative, human-centered solutions that emphasize true user value and adoption. Celebrated for excellence, we have earned over 15 patents and numerous prestigious international awards, including nine design accolades in 2018 such as the Red Dot Design Award. Our culture champions collaboration, optimism, ownership, and resilience, fostering an environment where creativity meets disciplined execution to drive meaningful business impact worldwide.

Portfolio

Enhancing the value of a low engagement category

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The team employed a combination of in-depth analysis and quantitative FutureProof methods to discover effective user engagement strategies for ceiling fans. One significant finding revealed that consumers typically make their ceiling fan purchases toward the end of their home renovation journey, suggesting that improving its importance in the process could lead to greater user involvement. This led to the creation of "Thematise," a product platform focused on genuine user value. The proposed strategy involved developing aspirational "Themes" around which users could plan their home designs, accompanied by a selection of fans that fit these themes.

Reimagining refrigeration through new technology

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Chotukool showcases two significant innovations: its technological advancements and its materials process. The device features a state-of-the-art solid-state thermoelectric chip combined with a unique heat pump, resulting in a 30% boost in cooling efficiency. This allows it to cool up to 40 liters, providing an affordable cooling solution supported by batteries, which is ideal for rural families and can function in areas without electricity. The "cool factor" stems from a groundbreaking soft-shell design that emerged during early development, which combines fabric and structural foam into a unified body that blends style with functionality, appealing to urban youth and aspiring rural populations. The product also enables co-creation, allowing local artisans to craft exclusive new covers, thus revitalizing traditional crafts while incorporating digital designs from artists and urban youth. An online platform allows users to customize their own Chotukool, transforming a simple refrigerator into an engaging creative outlet. Today, Chotukool stands as one of India’s most impactful innovations and is regarded as one of its most iconic products.

The world's first in-wall water purifier

Unknown

Aquaguard stands out as one of India's most renowned and influential brands. Recognized for introducing innovative technologies, it embodies core values of innovation and reliability. The Classic product was revolutionary, showcasing UV technology with its dual-cylinder design over twenty years ago. While this design echoed the brand's heritage, it also symbolized an outdated technology. To move forward, the brand required a fresh approach that embodied the future while still maintaining a connection to its history. A modern design language was necessary—one that balanced contemporary aesthetics with the brand’s established legacy.

Pricing Snapshot

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What Clients Have Said

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"Future Factory delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Product Design

UX Research & Usability Testing

Locations

Headquarters

B - 601, The Qube, Near Terminal 2, International Airport, Behind Taj Flight Kitchen, Marol, Andheri East, Mumbai - 400059

Mumbai, Maharashtra, India 400059

+912249559797

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