Government Relations Helps to Boost Vaccinations
**Client Challenge**
Amid the unprecedented COVID-19 crisis, the Alameda County Housing & Community Development Department enlisted FCP's assistance to help residents apply for the Emergency Rental Assistance Program (ERAP). This federal initiative aims to support renters and landlords affected financially by the pandemic. Our goal was to equip them with the necessary resources to seek financial aid for overdue rent and utility expenses. The website had to simplify the complex aid application process by providing clear instructions, eligibility criteria, and updates on funding availability.
**Solutions Provided**
FCP initiated the website project by holding a kickoff meeting with Alameda County HCD to outline the project timeline and objectives. A primary aim was to enhance awareness and encourage applications from those who needed help the most. Given the urgency, we were required to develop a new website within a month. Once completed, the site was made available in eight languages, and supplementary materials could be accessed in over 20 languages. To reach the intended audience, FCP engaged in advertising campaigns that promoted ERAP and the new website. All promotional content directed residents to the site to check their eligibility, complete applications, find answers to frequently asked questions, and connect with support providers.
**Results Achieved**
Our collaboration with ERAP in developing their website and promoting their program yielded outstanding results. We successfully reached the target populations and disbursed funds to those in greatest need. Within six months, we received 11,470 applications, resulting in $46 million being approved, with the highest numbers of applicants and approved funds coinciding with the active promotion through the website, social media, direct outreach, and ethnic media campaigns.