Pazarama
Comprehensive Case Study: https://fuha.co/works/pazarama
Client Overview: Pazarama, a subsidiary of İşbank, is an e-commerce platform designed to fulfill user needs through a single application. Its objective is to unite various businesses operating in Turkey and to develop collaboration models. Pazarama provides secure, innovative payment solutions while striving to enhance user experience and offer digital assistance. The platform features appealing, secure, and user-friendly payment methods, including discounts, installment plans, and reward points during transactions.
Our Contributions: In partnership with the Primer team, we created a comprehensive brand book for Pazarama’s identity, which includes logo design, color schemes, typography studies, a cohesive visual identity for both digital and traditional media, along with guidelines for various applications. Additionally, we developed a corporate identity manual that outlines the logo, color palette, typography, and marketing visual guidelines based on Primer's strategic marketing framework. This corporate identity book harmonizes aesthetics and technical elements, showcasing the brand's values through a bespoke typography and color palette.