Our Journey I have spent the last fifteen years in design, collaborating with independent businesses, broadcasters, athletes, musicians, and innovative brands. My approach prioritizes the concept over the visual style. My experience includes brand identity, art direction, photography, and film—essentially everything necessary to bring ideas to fruition. Based in Cardiff, I engage with clients throughout the UK and globally on branding, print, packaging, and content development. When additional resources are needed for a project, I rely on a network of trusted partners.