La Cocina Branding
La Cocina is an organization dedicated to dismantling systems of oppression and fostering pathways to liberation. They achieve this by offering comprehensive access to both traditional and non-traditional mental health and health equity support services for the Latinx community. The organization conducts forensic mental health evaluations for Latinx individuals involved in immigration proceedings and provides mental health services to immigrants and detained families. (You can support the organization through donations here.) La Cocina sought a branding image that was culturally resonant, warm, inviting, colorful, and community-focused. They intended for the branding to reflect the spirit of their namesake, a quote by Cesar Chavez: “Todas las revoluciones comienzan en la cocina.” (All revolutions begin in the kitchen.) The challenge was to embody this concept without making the branding resemble that of a restaurant. Instead of focusing on kitchenware or typical mental health symbols, La Cocina requested inspiration from Mayan and Aztec motifs for the logo. We developed the visual brand identity and created marketing materials, including letterheads, notecards, business cards, signage, and email signatures. Full Project Scope: Brand Design, Aesthetic Design, Logo Design, Printed and Promotional Materials.