Freshwater Marketing
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Overview
2 - 9
Employees
2019
Year Founded
ABOUT FRESHWATER MARKETING
B2B Marketing Expertise On-Demand
Over my 15+ years of directing marketing and sales for rapidly growing industrial B2B companies with slim profit margins, I have mastered the implementation of effective marketing strategies on a tight budget. However, for many organizations, even the cost of one marketing staff member can be challenging to manage, not to mention hiring a Chief Marketing Officer or a VP of Marketing. Nevertheless, it is precisely these companies—those with significant growth potential but constrained budgets—that require strong marketing leadership; this is where Freshwater Marketing aims to provide assistance.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
2019
Year Founded
Services
Focus
Industries
Clients
Services Provided
100% Brand Identity Design
60% Market Research & Competitive Intelligence
40% Go-to-Market Strategy
100% Outbound Lead Generation
70% Marketing Funnel Development
30% Other Digital Marketing
About the Team
OUR STORY
Freshwater Marketing was established to provide essential executive marketing leadership to small- and mid-sized B2B companies during critical growth stages. Drawing on over 15 years of experience leading marketing and sales for high-growth industrial B2B firms with tight budgets, founder Hillary McCutcheon recognized that many companies struggle to afford even a single marketing professional, let alone a CMO or VP. Freshwater Marketing focuses on supporting these firms with significant growth potential but limited overhead capacity. Hillary brings extensive expertise from her leadership roles, including Vice President of Global Marketing at IFCO and VP of Sales and Marketing at 48forty Solutions. She is also active in industry organizations and holds advanced degrees and certifications, underscoring the company’s dedication to delivering strategic, high-impact marketing solutions.
