An energetic and bold brand identity for Validis
Developing a dynamic and assertive brand identity for Validis, along with a tailored website and a set of marketing materials, to differentiate them from competitors and build trust among their global clients. Validis faced the significant challenge of rejuvenating its brand identity to create a stronger and more impactful image, thereby enhancing its market competitiveness. Acknowledging that the current visual elements were outdated and did not align with the company's ambitious goals, it was essential to create a modern and cohesive brand experience that would resonate with Validis' target audience. Freshly Brewed conducted a Brand Discovery workshop with the Senior Leadership team at Validis, establishing the groundwork for future strategic initiatives. This was followed by market research to benchmark Validis against industry counterparts, yielding valuable insights for the creative process ahead. A collection of mood boards, identity concepts, and mock-ups helped to bring the new brand identity to life, featuring a collaborative exploration of design elements that epitomized Validis’ essence and vision. Once the new identity was confirmed, focus shifted to revamping the website. This involved designing a new site map that aligned with Validis’ key objectives and desired actions. The process moved from wireframing to finalizing the UI/UX, resulting in a custom WordPress site tailored to Validis’ specifications. The effort culminated in the website's launch and a related press release. Prior to the launch, comprehensive measures were implemented to ensure the site's optimal functionality, including proper indexing, seamless integration of analytics and SEO tools, and a focus on page speed optimization. This comprehensive approach aimed to deliver not only an aesthetically pleasing and user-friendly website but also to enhance its visibility and effectiveness in the digital space.