Based in London, Free The Birds is an independent Brand Elevation Agency established in 2017 when its partners acquired and rebranded an existing firm. The name symbolizes their core values of creativity and compassion, inspired by Leonardo Da Vinci’s act of freeing caged birds during walks through Florence. At its essence, Free The Birds embraces 'Beautiful Thinking,' a philosophy that shapes their approach to branding. Their comprehensive services span brand auditing, research, strategy, naming, positioning, personality, manifesto, identity, architecture, packaging, tone of voice, art direction, style, print production, structure guidance, guidelines, communication, video, social content, films, and photography. Their unique method involves guiding clients through three conceptual 'Brand Islands,' enabling them to envision and chart a brand’s future aligned with their vision and values.