Franklin Madison Direct, formerly SeQuel Response

For Franklin Madison Direct, formerly SeQuel Response

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Overview

$50,000+

Min Project Size

10 - 49

Employees

2010

Year Founded

ABOUT FRANKLIN MADISON DIRECT, FORMERLY SEQUEL RESPONSE

Precision that Powers Performance Marketing

Franklin Madison Direct, previously known as SeQuel Response, is a top direct response advertising agency that offers performance-focused marketing strategies to assist consumer and insurance brands in connecting with their ideal audience and attaining remarkable growth.

Languages Spoken

English

HIGHLIGHTS

$50,000+

Min Project Size

10 - 49

Employees

2010

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Other Digital Marketing

Portfolio

Channel Proves “Irreplaceable” After Launch

Unknown

This identity theft protection service was heavily promoted through broadcast media but had not ventured into direct marketing, fearing it was neglecting a strong sales opportunity. Franklin Madison Direct developed an extensive FactorTest™ matrix that encompassed a range of offers, creative ideas, and list files, resulting in hundreds of indexed data points. Demonstrating its scalability and profitability, direct mail has now established itself as one of the two leading conversion channels for the client.

Channel Launch Achieves Aggre Sales Goals

Unknown

A rapidly expanding home security firm reached out to Franklin Madison Direct to initiate its direct marketing initiative, aiming for six-figure annual sales. During a three-month testing phase, FM Direct evaluated five distinct models, 16 affinity files, three offers, and three creative concepts, creating a total of 189 indexed test cells. Within a year of commencing direct mail campaigns, the client achieved its sales target and boosted mailing volumes.

Smart Data Strategy Hits Sales Target

Unknown

After earlier email strategies fell short in terms of CPA and performance, a Medicare insurance provider sought a new solution from Franklin Madison Direct. A thorough data analysis uncovered age inaccuracies in the audience, threatening the mailer's relevance to potential clients and hindering the program's success. The FM Direct team cleaned the data and developed precise prospect models. They also tested the mailing frequency to identify the optimal timing and number of communications for maximum response. This refined strategy has saved the provider hundreds of thousands of dollars, lowered acquisition costs, and increased program performance from 100 sales per month to several hundred.

Projects & Clients

Project Size & Rate

Minimum Project Size

$50,000+

Pricing Snapshot

Min Project Size

$50,000+

Avg Hourly Rate

N/A

Cost Rating

N/A

What Clients Have Said

"Franklin Madison Direct, formerly SeQuel Response delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

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