PRODUZIONI DAL BASSO - LA PRIMA PIATTAFORMA
Produzioni dal Basso is a crowdfunding platform focused on donations and rewards, recognized as one of the largest and most established in Italy. It is operated by FolkFunding, a Fintech startup that specializes in crowd economy, sharing economy, and open innovation. In 2019, the platform successfully raised over 3 million euros through 50,000 donations for more than 4,000 projects, a feat made possible not only by our efforts but also with support from prominent CSR and OPEN INNOVATION companies such as Fastweb, Infinity, Slow Food, Banca Etica, Banca BPER, Intesa San Paolo, and Lastminute.com. A significant challenge for the project was modernizing the outdated platform to create a high-performance system that could accommodate continuous development and increasing traffic due to its ongoing growth. We launched a new, modern responsive design featuring integrated advanced capabilities. The server infrastructure was completely overhauled, shifting from a monolithic architecture to a more reliable cloud server setup. Migrating the base code to Python 3 and Django 2 was a crucial step. Additionally, we optimized the platform's performance, achieving a 90% reduction in loading times on the most visited pages while introducing multiple levels of caching. Our various initiatives included: developing a new responsive front-end, optimizing page loading times, migrating to Python 3 and Django 2, implementing multiple cache levels, establishing a real-time logging and monitoring system, transitioning to a reliable cloud server infrastructure, adding new features and donation types, and creating a system and priority code for asynchronous operations.