Artful Agenda - Scaling users and revenue
Artful Agenda approached us with a fantastic calendar app that had great potential but a limited user base. We were confident that once users had the opportunity to try the app, they would love it; our challenge was to get them to experience it first. Using our proprietary strategy tool called the "Offer Bridge," we explored the emotional attachment people have to paper planners, the reasons they might need a digital option, and the misconceptions preventing them from making the switch. Once we aligned our offer, we created an UPSYD video treatment and conducted a library shoot to produce ample creative assets for testing, multiple social campaigns, and our primary video ad. After relaunching with our successful UPSYD video, we achieved steady growth and were able to use the content from our initial shoot for nearly a year before needing to develop new material. Our results included a 200-fold increase in website and social traffic over 24 months, over 25,000 new paid memberships, and a robust system to build on our past successes for future growth. Additionally, our social media posts garnered thousands of engagements and had a 2:1 comment to share ratio.