FOUNDRY Berlin I Zürich I New York

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Overview

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

ABOUT FOUNDRY BERLIN I ZÜRICH I NEW YORK

Driven by creativity. Powered by AI.

At Foundry, we develop iconic brands that endure over time. We are passionate about producing meaningful and unique content, striking visuals, innovative concepts, and visionary collaborations, effectively utilizing the appropriate touchpoints and channels to enhance impact and returns. By leveraging AI, we streamline processes, expand creative limits, and improve efficiency. As a flexible global team based in Berlin, Zurich, and New York, we generate enduring value for businesses, organizations, and individuals through initiatives and actions that promote positive transformation.

Languages Spoken

EnglishGerman

HIGHLIGHTS

$25,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

23% Brand Identity Design

10% Brand Refresh & Rebranding

17% Social Media Marketing

14% Digital Strategy

3% Other Digital Marketing

33% Media Planning & Budget Allocation

About the Team

OUR STORY

Inspired by the dynamic spirit of Los Angeles, our company has built an adaptable team tailored to the unique needs of each partner. Our collective of diverse generalists and specialists is equipped to scale and address any client challenge, no matter how specific. Rooted in a passion for problem-solving, we prioritize both planetary well-being and human-centered approaches. Embracing a broad spectrum—from expansive ambitions to intimate details—we merge seasoned expertise with a fresh, beginner's mindset. This fusion empowers us to help emerging scaleups solidify their brands and enables established companies to adopt the nimbleness of startups. At our core, we remain committed to spreading positivity in every endeavor.

Portfolio

i-vest

Unraveling the complexities of wealth is challenging, but that’s precisely what Alpian, a Swiss digital private bank, aims to achieve. To support this mission, we developed i-vest – a financial education hub designed to make investing, personal finance, and wealth management accessible, engaging, and insightful. Alpian enables individuals to pursue genuine wealth through a cutting-edge banking platform and advice from experienced investment professionals. It’s straightforward, personalized, digital, and human-centric. We applied the same principles in creating i-vest. Inspired by the belief that everyone should have access to the knowledge, resources, and guidance needed to invest in what matters to them, i-vest seeks to connect personal interests, goals, values, and wealth. With a wealth of resources, including hundreds of articles, interviews, videos, social media content, a masterclass, and a podcast, i-vest facilitates entry into the realm of wealth and investing. Establishing a content platform required an in-depth understanding of our clients’ viewpoints on the constantly changing financial landscape. It also necessitated staying attuned to the needs of the people. To achieve this, we assembled an in-house editorial team composed of journalists, client partners, and creatives who collaborated to produce relevant and timely content in four languages.

Planted

Unknown

WEBSITE FOUNDRY PLANTED At the start of 2020, this startup introduced planted.chicken, a vegan chicken alternative made from pea protein. We contributed to this launch by creating the brand's corporate identity, packaging, and marketing materials. The design is as unique as the product, featuring a mix of vibrant colors and a contemporary layout, along with catchy rhyming slogans focused on health, animal welfare, flavor, and sustainability, presented in the four most widely spoken languages of Switzerland. In total, we designed 16 different packaging variations for both the plain and marinated products. We are continually working on new avenues for the brand, including a landing page with tasty recipes, a food truck that has been traveling around Switzerland since January 24, and a variety of social media content. -------------------- Planted is the talk of the town: the food startup launched its exceptional plant-based chicken in the B2C market in 2020. The corporate identity and packaging design are just as unconventional and revolutionary as the product itself. Moving away from the typical green-dominated look seen in meat alternatives, it instead features bright, fresh colors and a modern design, infused with witty rhyming narratives about health, animal welfare, taste, and sustainability, making the 16 packaging variations effective marketing tools at the point of sale. We are continually enhancing the brand's presence with initiatives like a landing page filled with delectable recipes, a food truck that has been on the road in Switzerland since January 24, and numerous assets for social media.

Aveato: Branding, Digital, Concept Strategy

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Aveato is a catering service that specializes in trade fairs, events, office meals, and lunches. Established in 1999 and operating across the country, the company is headquartered in Berlin and serves over 20,000 corporate clients. Known for its delectable cuisine, extensive offerings, and excellent service, Aveato engaged Foundry to refresh its brand identity and completely redesign its corporate visuals. The new, vibrant product photography, along with hand-drawn icons and illustrations suited for various uses, adds an elegant and airy feel to the brand. The revitalized branding has been prominently showcased across numerous platforms, including social media, the online shop, the website, business stationery, flyers, catalogs, promotional materials, packaging, staff uniforms, the vehicle fleet, and outdoor advertising. The new Aveato stands out with its aesthetic appeal, style, taste, and a touch of humor.

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