The Foundry Asia
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Overview
10 - 49
Employees
2023
Year Founded
ABOUT THE FOUNDRY ASIA
Connecting food, drink, and culture across Asia
THE FRESH FACE IN THE INDUSTRY: A modern boutique agency focused on reinventing the food and beverage as well as the hospitality sectors. Our creative approach merges commercial strategy, marketing expertise, and engaging communication techniques to advance your vision towards generating revenue and achieving results. ABOUT US: Based in Hong Kong and Singapore, our team is composed of former top professionals in hospitality PR, marketing, and creative fields. We unite the finest talents from leading restaurants, hotels, and food tech brands to form a formidable marketing team. Our values of transparency and authenticity drive us, and our close-knit group is fueled by a shared passion for the hospitality sector. OUR VALUES: We prioritize people above all else in our approach to hospitality. Ready to chat? Reach out to us at hello@thefoundry.asia.
LANGUAGES SPOKEN
English
HIGHLIGHTS
10 - 49
Employees
2023
Year Founded
Services
Focus
Industries
Clients
Services Provided
70% Social Media Marketing
30% Other Digital Marketing
100% Brand Identity Design
About the Team
OUR STORY
Founded and led by Germaine Woon, a seasoned hospitality marketing expert with over a decade of experience, The Foundry is a dynamic marketing and communications agency based in Hong Kong and Singapore. Passionate about food, drink, and culture across Asia, the agency collaborates with a network of F&B partners to merge commercial strategy, creative storytelling, and cultural insights. Their diverse team, comprising brand strategists and cultural specialists, crafts impactful PR, social media, influencer campaigns, and brand experiences designed to elevate brand relevance and engagement both online and offline. Germaine’s leadership draws on her extensive background with renowned MICHELIN and luxury hospitality brands, fostering commercially driven, culturally meaningful campaigns for a broad regional clientele.
