FORMULA by Cointelegraph

**BACKGROUND** Please provide an overview of your role and company. I am the Head of Marketing. Summarize your company's mission in one sentence. We are the foremost crypto exchange and Web3 firm. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you expect FORMULA by Cointelegraph to achieve? Communicate essential news and announcements, and enhance brand awareness and trust. **SOLUTION** How did you come across FORMULA by Cointelegraph? Through a referral. Why did you choose FORMULA by Cointelegraph instead of other options? They offered good value for the price. Detail the scope of work, including key deliverables. They provided excellent public relations support in the crypto space, helped with press releases, and contributed ideas for Web3 marketing. **RESULTS & FEEDBACK** What measurable outcomes from the project indicate progress or success? Due to a non-disclosure agreement, I cannot disclose specifics. Describe their project management. Did they meet deadlines? How did they respond to your requirements? They demonstrated strong project management throughout our partnership, consistently delivering on time with only minor delays that were effectively communicated and did not impact the overall results. Their responsiveness to our needs was outstanding, quickly adapting when requirements changed. We also appreciated their proactive communication. What was your main communication method with FORMULA by Cointelegraph? Virtual meetings and emails or messaging apps. What impressed you the most about this company? Their experience in Web3 and their adaptability. Are there areas for improvement or things FORMULA by Cointelegraph could improve upon? They could tailor their Web3 marketing strategies more specifically to our niche audience for potentially greater engagement.