Established in 2007 by Erica Allison, FORMATION PR + BRAND is a strategic communications agency that focuses on public relations and branding. Our mission is straightforward: Listen. Create. Empower. Impact. We provide services including crisis management, public relations strategy, brand development, communication planning, web development, content strategy, and media planning and buying. Many of our clients have collaborated with us for over a decade, primarily in the nonprofit and philanthropic sectors, higher education and community colleges, healthcare, and regional and economic development. Together, we strive to create a positive impact in the world, which brings us immense happiness. Like our clients, the Formation team is committed to making a meaningful difference in our surroundings. We achieve this by forming strategic partnerships with our clients, empowering their teams to continue this important work even after our engagement has concluded. Together, we unlock and maximize the potential of their brands. Witnessing our clients thrive from the foundations we build together is the most fulfilling aspect of our work.