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Forget The Funnel

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Overview

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

ABOUT FORGET THE FUNNEL

Align your product + GTM with both speed and rigor

There’s no lack of experts offering growth strategies to anyone willing to hear them. However, they don’t understand *your* business, *your* product, or *your* customers. Just like throwing spaghetti at a wall, you can’t afford to waste time copying strategies that succeeded for another company in a completely different context. What you need is a SYSTEM — and we have one for you. Discover how we can transform your SaaS growth strategy from haphazard to scalable in just six weeks. ➡️ forgetthefunnel.com/growth-sprints Companies that collaborate with us achieve impressive results like... ⚡ 93% boost in website visits turning into free signups (Life Lapse) ⚡ 98% rise in new trial starts (MeetEdgar) ⚡ 100% increase in free-to-paid conversions (SparkToro) ⚡ 300% growth in "north star" feature adoption (Autobooks) And many more. We can discuss results endlessly — come and chat with us! ➡️ forgetthefunnel.com
LANGUAGES SPOKEN
EnglishFrench
HIGHLIGHTS

$10,000+

Min Project Size

150+

Avg Hourly Rate

2 - 9

Employees

2017

Year Founded

Services
Focus
Industries
Clients
Services Provided
35% Go-to-Market Strategy
20% Business Model Design & Validation
10% Operational Process Consulting
15% Market Research & Competitive Intelligence
5% OKR & Performance Management Consulting
5% Fundraising & Investor Readiness Consulting
10% Customer Experience (CX) Strategy

About the Team

OUR STORY
Gia Laudi, a strategic advisor and author, is the driving force behind Forget The Funnel, pioneering the Customer-Led Growth™ framework. This approach delves deep into customer insights to fuel sustainable growth for B2B SaaS companies, having been adopted by hundreds of firms and taught to thousands. Drawing on her extensive experience leading marketing at Unbounce, where customer experience mapping sparked nearly a 900% revenue surge, Gia collaborates closely with notable tech companies like Bitly and Sprout Social. Partnering with Claire Heginbotham, they unified their expertise in customer insights and operationalization to develop a repeatable growth system. Today, Gia leads Customer-Led, a boutique consultancy dedicated to transforming customer knowledge into predictable, recurring revenue for high-growth SaaS teams.

Projects & Clients

Project Size & Rate
Minimum Project Size

$10,000+

Average Hourly Rate

150+

Locations

Headquarters

1249 Sussex

Montreal, Quebec, Canada H9G
Goodisnotgoodenough.