Springbank Secondary College branding
Springbank Secondary College: The Overview
In late spring 2018, Springbank Secondary College (previously known as Pasadena High School) approached Flux for a brand refresh that would modernize their identity. They aimed to update their branding while honoring the school's history and its established presence within the community. Consideration was also given to the school's teaching methods, specialized facilities, and recent collaborations with the Australian Science & Mathematics School and Flinders University.
Springbank Secondary College is an innovative institution with a strong emphasis on STEAM (Science, Technology, Engineering, the Arts, and Mathematics). Students have the chance to engage in various music, drama, and performance activities at the Tower Arts Centre. The school also offers a Disability Unit, Basketball Academy, and Trade Training Centre, providing a diverse range of specialized opportunities. The curriculum promotes curiosity, innovation, and creativity through inquiry-based learning. It was evident that the new identity system should reflect these qualities while fostering a sense of unity and inclusivity, which are central to the school's ethos.
The Approach
Drawing from these values, we crafted a new motto for the school: "Igniting Inquisitive Imagination." This phrase signifies the aim of fostering a love for learning and developing new ideas. "Igniting" is a science-oriented term indicating the initiation of something with a spark. "Inquisitive" reflects the natural desire to learn through curiosity, while "Imagination" is typically linked to the arts but is also relevant to contemporary STEM fields. Progress in science and engineering emerges from generating new ideas built on a strong foundational knowledge. Additionally, we believe this motto embodies inclusivity, as the qualities of imagination and curiosity are not limited to academically inclined individuals.