ThreeTwoFour Consulting branding
ThreeTwoFour, a top expert in cyber security transformation, recognized that their brand identity no longer aligned with their present and future business goals. They approached us for assistance in developing a new brand identity that better reflected their values.
Through numerous workshops and extensive research, we collaboratively established a refined set of values that guided the creation of the new logo and overall brand aesthetic. We helped ThreeTwoFour clarify what sets them apart from their competitors and enhances their offerings. The goal was to infuse warmth and humanity into a typically impersonal industry, transforming their identity from cyber-security experts to digital navigators that guide clients through the complex and evolving digital landscape. The concepts of navigation and guidance became central to the logo design.
The tagline “Strength through Clarity” is accompanied by visuals of a single light source illuminating dark, organic landscapes. The overall aesthetic features topographical line work and exploration in nature. We selected a color palette inspired by the hues of stone, sea, forest, and natural light.
The result was a comprehensive brand book detailing everything from logo elements and color schemes to tone of voice and the usage of brand assets. Following the project's success, we continue to support ThreeTwoFour with various branded materials, including videos, PowerPoint templates, data fact sheets, and Word templates.
Oli Johnson, Director of ThreeTwoFour, commented, “We have thoroughly enjoyed working with Fluro on a range of strategic and tactical activities. They skillfully blend creative thinking with practicality, which not only advances our brand but also engages and excites us in the process. Their positive attitude and commitment to high-quality results within tight deadlines are commendable. We look forward to collaborating on future projects.”