Flow
For Flow
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Overview
10 - 49
Employees
2019
Year Founded
ABOUT FLOW
Your shortcut to commerce media success.
Flow is a commerce media platform that allows brands to engage with actual consumers through first-party data. It also assists retailers, marketplaces, and digital platforms in safely and effectively monetizing their audiences. Established in South Africa by the founders of Popimedia—Africa's largest performance marketing firm, which was acquired by Publicis—Flow facilitates seamless connections between both sides of the ecosystem. Brands and agencies can tap into high-intent audiences across Meta, Google, and programmatic channels, while audience owners can generate new revenue streams without the need to develop their own media networks.
Languages Spoken
English
HIGHLIGHTS
10 - 49
Employees
2019
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Other Digital Marketing
50% Advertising Services
About the Team
OUR STORY
Flow, founded in 2019 by Gil Sperling and Daniel Levy, is dedicated to empowering businesses to harness first-party data for audience monetisation and precise targeting. Recognizing the decline of third-party data, Flow helps retailers, e-commerce platforms, and brands adapt by connecting audiences and driving commerce media innovation. Building on their success with Popimedia, Africa’s largest adtech firm sold to Publicis, the founders brought their expertise to reshape advertising in various industries including real estate, retail, automotive, insurance, and financial services. With a global footprint, Flow partners with leading retailers, marketplaces, and media agencies, fostering a new era of digital engagement and marketing effectiveness across diverse markets.