Flightpath

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1994

Year Founded

ABOUT FLIGHTPATH

Digital Inventiveness Creating Real Business Value

We are a digital marketing agency located in New York City. Flightpath assists businesses of various sizes in maneuvering through the complexities of the modern digital landscape to achieve their goals. Our efforts focus on reaching both consumer and B2B markets to enhance brand awareness, generate leads, acquire customers, and ensure repeat purchases. Our expertise comes from a dynamic combination of core skills that we adapt and fine-tune into tailored solutions for our clients and their brands.

Tech Stack

WordPressDrupalAdobe Experience Manager.NET

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1994

Year Founded

Services

Focus

Industries

Clients

Services Provided

28% Social Media Marketing

22% Pay Per Click

30% Web App UI Design

20% Landing Page Design

About the Team

OUR STORY

Founded in 1994 and headquartered in New York City's Flatiron district, Flightpath is a strategic digital agency dedicated to generating tangible business results through innovative digital channels. Serving both consumer and B2B markets, the agency specializes in digital marketing, UX/web design, and digital strategy to build brand awareness, generate leads, and foster customer acquisition and retention. Flightpath emphasizes creating meaningful digital experiences by uncovering compelling insights into customer motivations, delivering sustainable solutions, and partnering closely with clients to achieve overall business success. With over two decades of expertise, Flightpath has launched numerous food and beverage brands, developed impactful pet-related digital solutions, supported B2B sectors like tech and finance, and provided comprehensive digital services for nonprofits. The company culture reflects creativity

Portfolio

Goya Foods - So Delicious, You can Share It

Goya Foods

Opportunity Goya is the largest food company owned by Hispanics in the United States and is committed to expanding its range of products and flavorful offerings to a wider audience. A two-decade partnership has provided Flightpath with the insights needed to direct their current communications and future expansion. The digital platforms work cohesively to meet specific objectives: 1. Encourage product trials and ongoing purchases 2. Enhance brand awareness. The challenge for Goya is to develop a robust digital initiative that represents its rich history of food, family, and culture. Our approach involves creating a cross-platform presence as diverse as the brand itself. This ongoing project features a vibrant and multi-dimensional digital ecosystem that vividly narrates the Goya story in an engaging, entertaining, and informative manner. This includes initiatives across: Website, Social Media, SEO/SEM, Email, and E-commerce. The mission behind this is to share the culture of food and family, allowing Goya’s products to connect with customers through culinary heritage and delightful tastes. This engagement starts with easily shareable content, such as appealing recipes, in-person events, and videos featuring Goya's Chef Fernando. Flightpath enhances this engagement across all digital touchpoints, reaching consumers when they're most receptive. We developed Goya’s mobile-first website to promote product trials, social sharing, and repeat visits. Engagement on social media platforms like Instagram, Facebook, YouTube, Twitter, and Pinterest is continuously tracked to inform strategies and maximize the effectiveness of paid content. Results: +120% Increase in Facebook/Instagram Reach +132% Rise in Social Conversions +345% Growth in Organic Website Traffic

ConvaTec - Digital Marketing and Web Support

ConvaTec

**The Opportunity** ConvaTec is a prominent global firm specializing in wound and skin care, ostomy care, and healthcare solutions for various chronic conditions. Their products and technologies support business needs in over 80 countries. They leverage digital communications to connect healthcare providers and patients throughout all phases of their healthcare experiences. Since 2012, Flightpath and ConvaTec have collaborated on various campaigns aimed at increasing brand visibility, launching new products, attracting new customers, and fostering brand loyalty. **The Solution** ConvaTec concentrates on products and technologies designed to enhance the lives of patients with chronic conditions. To support this mission, we offer a comprehensive range of services that include: - Overall digital strategy and execution assistance - Optimizing product sampling and lead generation - Educating and building a community through social media and other platforms - Enhancing website effectiveness and impact **Approach and Rationale** At the heart of our initiatives is a long-established paid-search-driven product sampling campaign aimed at attracting new customers by familiarizing them with ConvaTec’s offerings and converting patients into loyal customers. Our highly optimized paid search ads integrate high-conversion landing pages and close collaboration with ConvaTec’s internal lead-scoring team to achieve exceptional results annually. Over time, our outreach efforts to patients and healthcare providers on behalf of ConvaTec and its global subsidiaries have grown to include: - High-quality social media content, communications, and platform management - Development and distribution of educational resources, including digital videos - Paid digital media campaigns focused on eCommerce, mobile app launches, and new product introductions - Content creation, design, and analytical support to maximize the website's business value **Results** +9% Year-over-Year Improvement in Conversion Rate -14% Year-over-Year Reduction in Cost Per Acquisition

AkzoNobel - B2B Social Media Lead Generation

AkzoNobel

### The Opportunity AkzoNobel is a prominent global company specializing in paints and coatings, operating in over 150 countries. They have a strong narrative and a distinctive brand voice that needs to be consistently communicated across all product lines, while also adapting to different audiences. AkzoNobel tasked Flightpath with developing and executing a global social and digital strategy aimed at various consumer (B2C) and professional (B2B) segments. Our primary goals include increasing brand awareness, launching new products, generating leads, acquiring new customers, and enhancing purchase continuity. ### The Strategy To effectively connect with a diverse global audience, we utilize several social platforms: Facebook, Instagram, LinkedIn, TikTok, and WeChat. We create and distribute a wide range of engaging social content across three main categories: 1. Master Brand Messaging 2. Brand-Specific Content: Focused on products, usage, and tips 3. Regional Content: Tailored specifically for the Chinese market and other regions Our social media content is supported by targeted B2B and B2C paid social campaigns, along with a paid search strategy aimed at users showing purchase interest. Flightpath collaborates closely with AkzoNobel’s PR and Creative teams to ensure a cohesive brand communication strategy. ### Results For Meta platforms, there were significant increases in impressions and reach, with gains of 122% and 62%, respectively. WeChat experienced a 25% increase in followers year-over-year.

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