Flair Interactive

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Overview

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1995

Year Founded

ABOUT FLAIR INTERACTIVE

Flair is a Chicago digital marketing agency

We assist businesses in improving their digital marketing outcomes, which encompasses websites, landing pages, blogs, social media, keywords, forms, and calls to action (CTAs). Whether you require support in developing a marketing strategy, selecting a web content management system, or implementing your daily marketing activities, you can rely on us to deliver on schedule, within budget, and with excellent results.

Tech Stack

WordPress

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

1995

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Search Engine Optimization (SEO)

40% Content Marketing Strategy

20% Digital Strategy

Portfolio

Web Design and User Experience

Unknown

**Challenge:** Zebra Technologies, a mid-sized manufacturer specializing in high-quality barcode printers and supplies, operates across various industries through a global distributor network. However, their public website, designed to educate consumers and help them find resellers, had become outdated. Regular updates to the site were hampered by inefficient manual processes, and much of the needed functionality was not compatible with the current platform. Consequently, Zebra sought to redesign the website, adding new functionality and a content management system (CMS) to facilitate easier maintenance and prepare for localization and translation into other languages. This comprehensive project involved collaboration across all departments and regions of the company over a 15-month period. **Solution:** Flair collaborated with Zebra stakeholders to identify site requirements, subsequently crafting a content strategy and migration plan. Many functional needs rendered previous processes obsolete, prompting Flair's information architects to create process flows and page layouts to support the new functionalities and lay the groundwork for the site design. Flair's content strategists aided in implementing the CMS, which included developing the taxonomy, managing content input, providing training, and editing and writing new website content. Additionally, the Flair team oversaw the overall project management for the user experience aspect of the redesign, coordinating with the technical project manager responsible for collaborating with another agency. **Results:** The revamped website was launched successfully, adhering to both the timeline and budget. Following the launch, Flair maintained a close partnership with the Zebra team on various ongoing projects related to content, information architecture, and development, including microsites, marketing initiatives, newsletters, continuous improvements, and troubleshooting.

HubSpot Advanced Filtering Functionality

Unknown

Challenge: Users of Forecast5 Analytics faced difficulties in quickly locating ebooks, white papers, workshops, events, and webinars, forcing them to sift through a lengthy list. This led to elevated bounce rates and minimal conversions. Solution: Forecast5 collaborated with Flair to introduce several dropdown menus in the Learning Resources section, enabling users to search by state, topic, or industry. This involved customizing a HubSpot template and strategically planning how to leverage HubSpot's existing features to meet their objectives. (NOTE: This feature was developed several years ago and necessitated intricate planning and coding to utilize HubSpot's backend, blogging tool, and tags to implement the dropdowns. We are currently planning an update for these pages using HubSpot's new relational database, HubDB.) Results: Visitors to Forecast5's site can now swiftly and effortlessly find what they are looking for, resulting in reduced bounce rates, extended session durations, and increased conversions.

SEO - Software Company

Unknown

Challenge: Cadre's website was facing a decline in traffic, reduced rankings, and a range of SEO challenges. Its SEO score was low. Solution: Flair Interactive performed a comprehensive SEO audit, including keyword research and competitive analysis, to establish Cadre's baseline metrics, pinpoint areas for improvement, and address specific SEO challenges affecting its rankings and organic search visibility. Over approximately 9 months, we focused on resolving major SEO problems, such as coding issues, metadata optimization, problematic WordPress plugins that hindered speed and performance, on-page elements, URLs, and CSS/JS concerns. Results: Cadre has maintained an impressive SEO score of over 93% for the last 8 months, leading to improved rankings for key search terms, increased quality traffic (in terms of users, pageviews, and sessions), greater user engagement (lower bounce rates, longer average time on page, and more pages per session), and an uptick in leads (such as form submissions, downloads, and calls).

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