Residential complex "Akvarel"
Objective: Boost personal sales without relying on realtors. What actions did we take? - Analyzed competitors and their strategies, - Developed a social media promotion strategy, - Tested and expanded Facebook and Instagram advertising, - Established a consistent style and tone for our Instagram and Facebook pages, - Cultivated the personal brand of the co-founders, - Optimized sales and return funnels, - Enhanced website conversion rates, - Produced engaging advertisements and promotional videos, - Began creating detailed videos showcasing each property. Outcome: During the 2020 quarantine, while other construction companies and realtors halted their operations, we successfully sold apartments and returned to pre-quarantine sales levels within two months. As a result, lead costs decreased, Instagram inquiries continued to rise, and our own sales doubled. In 2021, we achieved: - 6103 inquiries for apartments with an average price of $12.96 - 3756 chat conversations with an average price of $3.20 - 273 inquiries for commercial properties with an average price of $39.03 Current activities include: - Facebook ads (websites, social media) - Creating ad content.