First Step Advisors
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Overview
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2009
Year Founded
ABOUT FIRST STEP ADVISORS
World-class growth marketing for EdTech
We offer specialized advisory services and integrated support to foster sustainable growth for education publishers, technology firms, and service providers. Our Market Research & Activation services help you gain a comprehensive understanding of your K-12 audience. With our thorough market analysis, you can grasp their requirements, anticipate trends, and implement successful strategies. Additionally, our Embedded Marketing Acceleration team is available to enhance your K-12 marketing efforts, providing expert assistance for launching campaigns, developing content, and managing conferences to achieve impactful results.
Languages Spoken
English
HIGHLIGHTS
$10,000+
Min Project Size
$50 - $99/hr
Avg Hourly Rate
2 - 9
Employees
2009
Year Founded
Services
Focus
Industries
Clients
Services Provided
50% Market Research & Competitive Intelligence
38% Business Consulting Services
12% Marketing Services
About the Team
OUR STORY
First Step Advisors is a passionate, small team making significant strides in the education sector since 2009. Led by Managing Partner Jim McVety, an expert in sales and education strategy, alongside Senior Partner Marla Wilson, a seasoned marketing and operations specialist, and Senior Marketing Manager Caitlin Kindred, an empathetic educator turned marketer, the company delivers tailored marketing and research solutions that empower educators and organizations. Their collective expertise spans from strategic consulting to content creation, campaign execution, and client engagement. Serving diverse clients worldwide—from startups to global brands—they prioritize meaningful partnerships that balance success with social impact, helping clients build brand awareness and drive growth through data-driven, impactful strategies.
Projects & Clients
Project Size & Rate
Minimum Project Size
$10,000+
Average Hourly Rate
$50 - $99/hr