First Step Advisors is a passionate, small team making significant strides in the education sector since 2009. Led by Managing Partner Jim McVety, an expert in sales and education strategy, alongside Senior Partner Marla Wilson, a seasoned marketing and operations specialist, and Senior Marketing Manager Caitlin Kindred, an empathetic educator turned marketer, the company delivers tailored marketing and research solutions that empower educators and organizations. Their collective expertise spans from strategic consulting to content creation, campaign execution, and client engagement. Serving diverse clients worldwide—from startups to global brands—they prioritize meaningful partnerships that balance success with social impact, helping clients build brand awareness and drive growth through data-driven, impactful strategies.