FIRST

FIRST is an international agency that focuses on brand experiences, providing services in Content, Creative, Digital Technology, Management & Delivery, and Data & Insights. For three decades, FIRST has transformed the agency model by functioning as a genuine extension of its clients, deeply integrating into their organizations to create experiences that generate measurable business results. The agency utilizes three adaptable models: a Full-Service Agency for comprehensive, high-impact initiatives; Embedded Talent teams integrated into client marketing and event departments; and Corporate Campus operations for continuous event management and on-site programming. Currently, 80% of FIRST's over 850 global employees are embedded within client organizations or are stationed at 12 Corporate Campuses worldwide. With locations in New York, Los Angeles, London, Dublin, and Singapore, FIRST handles more than 37,000 experiences and projects each year across 110 countries. The agency supports over 130 global brands, focusing particularly on Fortune 500 companies in sectors such as financial services, technology, fintech, healthcare, media, luxury, and professional services. FIRST's “On-Prem” philosophy fosters long-term partnerships, smooth global execution, and scalable growth—often extending projects from single initiatives into multi-market, multi-service strategic collaborations. Their proprietary frameworks, including event tiering and data-driven resource allocation, ensure an ideal mix of creative and operational support for every experience. Committed to innovative leadership, FIRST heavily invests in AI advancements, talent growth, and sustainable event practices. Their diverse supplier spending has reached 13.7%, nearly three times the industry standard, highlighting their dedication to responsible growth.