Lead Generation for a GameDev Studio
Arrible is a game development studio that provides comprehensive development and outsourcing services to clients globally. However, the company faced significant challenges in attracting new clients, experiencing low engagement on its LinkedIn profile and a conversion rate of less than 6% on UpWork. Furthermore, a prior blockage of their agency account on UpWork had adversely affected their visibility and credibility with potential clients.
To address this, we crafted and executed a detailed lead generation strategy for both LinkedIn and UpWork. On LinkedIn, we conducted research on the market and competitors, developed Ideal Customer Profiles (ICPs), created tailored outreach sequences, implemented CRM tools to enhance tracking and automation, trained the team in effective LinkedIn sales techniques, and provided ongoing support and strategy adjustments.
For UpWork, we established a new, fully compliant agency profile, identified high-demand services and unique selling propositions, created detailed team profiles showcasing portfolios and reviews, developed templates for personalized, high-converting proposals, optimized the proposal and communication processes, and set up a structured lead transfer to the sales team.
As a result of our efforts, LinkedIn became a consistent source of leads, achieving a 15% increase in conversion rates. UpWork's conversion rose from below 6% to 14% in just two months, leading to new project contracts and 5-star reviews. The company successfully regained its visibility and reputation on UpWork, laying a strong foundation for future growth in the game development sector.
In conclusion, our initiatives transformed two previously ineffective channels into dependable sources of lead generation, equipping Arrible with enhanced processes and strategic positioning to better expand its client base and scale its operations.