Fifty and Fifty

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2009

Year Founded

ABOUT FIFTY AND FIFTY

Digital Agency for Purpose-Driven Brands

Fifty and Fifty is a growth strategy and marketing agency located in San Diego, dedicated to assisting nonprofit organizations and social enterprises in transforming their strategies into effective brands, marketing initiatives, web solutions, and technology systems that foster long-term engagement and revenue growth. Established by Javan Van Gronigen and employing the unique Engagement OS methodology, Fifty and Fifty has collaborated with over 200 organizations over 15 years, including prominent names like United Way, the International Committee of the Red Cross, Susan G. Komen, UNEP, and the San Diego Foundation. Through these partnerships, clients have collectively generated more than $270 million in fields such as health and medical research, environment and climate, international development and global aid, and education.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2009

Year Founded

Services

Focus

Industries

Clients

Services Provided+2 Services

30% Brand Refresh & Rebranding

50% Brand Identity Design

20% Graphic Design

40% Content Marketing Strategy

15% Email Marketing & Automation

15% Search Engine Optimization (SEO)

20% Social Media Marketing

10% Digital Strategy

About the Team

OUR STORY

Founded in 2009 and based in San Diego, Fifty and Fifty is a dedicated Growth Strategy and Marketing Agency serving nonprofits and social enterprises. Their expert team combines marketing strategy, web design, and innovative digital solutions to empower social causes with world-class marketing. Utilizing proprietary frameworks like Strategic Altitude™ for diagnosing strategy gaps and Engagement OS™ for overcoming growth constraints, they build Growth Engines that align brand, marketing, digital experience, and technology to drive sustained engagement and revenue. With a client base including UNEP, United Way, and STEM Next, and a 94% satisfaction rate across over 550 projects, Fifty and Fifty emphasizes continuous improvement, strategic clarity, supporter connection, and operational effectiveness to create impactful, measurable outcomes for their partners.

Portfolio

Harmony Academy | Digital Marketing

Harmony Academy

National University Harmony Academy, formerly known as Harmony SEL and Inspire Leading in Learning, supports student success through a wide array of resources and customized programs that emphasize social and emotional learning, healthy relationships, and academic achievement. Currently, Harmony operates in over 45,000 schools, affecting more than 11.5 million students, and is eager to expand its reach even further. SITUATION: Harmony sought to collaborate with a marketing firm to assist with their ambitious objectives for the phased launch of its revamped digital product, the Harmony Third Edition program. Their primary annual goals for this launch included Retention, Acquisition, and Brand Awareness. Additionally, they were undergoing a merger with their parent organization, National University, and wanted a comprehensive rebranding approach to commemorate this transition and inform current users. OUR APPROACH: We began by visually revamping Harmony’s existing branding and materials to generate excitement and awareness around the product and its new features. We then focused on engaging users at the Top-of-Funnel level through strategic initiatives, social media, paid advertising, and content that illustrated Harmony Academy's mission and vision. We directed paid media towards our target audience and constructed various landing pages to optimize conversion rates, gate content, and attract qualified leads. Once launched, we intensified our promotion of the product's new features, concentrating on user journeys to connect with teachers, administrators, and parents while generating and addressing the demand for new content and training opportunities. We developed a nurture email series and implemented remarketing strategies to re-engage inactive users while continuously providing valuable content and connections. Throughout the process, we monitored user activity, daily traffic, and engagement within the platform to better understand who was utilizing it and where they originated from.

World Environment Day 2022

United Nations Environment Programme

Situation For the second year in a row, Fifty & Fifty collaborated with the United Nations Environment Programme (UNEP) to create a digital campaign for World Environment Day 2022. This annual initiative represents UNEP's most significant communication effort, aimed at encouraging a vast global audience to uphold their commitments to protecting local environments and the planet. This year's campaign was particularly significant as it celebrated the 50th Anniversary of UNEP's establishment and the 1972 UN Conference on the Human Environment, recognized as the first major international event highlighting environmental issues. Approach Our strategic process began at the brand level, centering on the concept of ‘Only One Earth.’ We developed a narrative, content strategy, and visual brand elements that allowed audiences to link their everyday actions to a broader context, emphasizing the importance of utilizing the only Earth we have. We transformed the brand into a tailored digital experience where users could interactively select actions to take, receiving personalized social graphics to share their commitments online and within their communities. To facilitate this, our team established vital integrations and partnerships with Hubspot and Webflow to capture data and help UNEP better understand what encouraged users to engage. The actions taken by individuals worldwide were showcased on an interactive map to inspire users and maintain momentum throughout the year. Results

VolunteerMatch | Social Media

VolunteerMatch

VolunteerMatch is the world’s largest volunteer network, linking motivated individuals with meaningful causes. This connection enables volunteers and nonprofits to achieve extraordinary results. Situation: The marketing team at VolunteerMatch was in search of a new agency to revamp its social media strategy and manage it on an ongoing basis. Their aim was to enhance their visibility in the CSR (Corporate Social Responsibility) sector and expand their partnerships. With a growing focus on social responsibility among businesses and organizations, there was a chance to create a marketing strategy and implementation plan that could boost brand awareness and foster partnership development. The primary objective of our collaboration was to devise a social media strategy for VolunteerMatch’s four main platforms (Facebook, Instagram, Twitter, and LinkedIn) that would resonate with and increase engagement from their target audiences, including nonprofits, volunteers, and CSR partner platforms. Our Approach: We began by offering social media services that encompassed recommendations for hashtags and optimal posting times, content and theme ideas, execution of strategies, reporting, analysis, and continuous collaboration. This evolved into the #GetThatGrin campaign specifically designed for volunteer recruitment. We started with a concept and strategy and developed an ongoing initiative to attract volunteers through social media, email, paid promotions, and landing pages. This included vibrant graphics and videos aimed at engaging the audience and enhancing efforts to connect motivated individuals with inspiring opportunities. Throughout the implementation, we monitored our progress, adjusting our strategy as necessary to ensure the best possible outcomes. Results:

5 more projects

Projects & Clients

Project Size & Rate

Minimum Project Size

$25,000+

Average Hourly Rate

$50 - $99/hr

Pricing Snapshot

Min Project Size

$25,000+

Avg Hourly Rate

$50 - $99/hr

Cost Rating

N/A

What Clients Have Said

“

"Fifty and Fifty delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Brand Refresh & Rebranding

Brand Identity Design

Graphic Design

Content Marketing Strategy

Email Marketing & Automation

Search Engine Optimization (SEO)

Social Media Marketing

Digital Strategy

CMS Development & Customization

Custom Web Application Development

Industry Recognitions

Locations

Headquarters

111 C. Street

Encinitas, California, United States 92024

+16194502549

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Fifty and Fifty

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Overview

Digital Agency for Purpose-Driven Brands

Services

Focus

Industries

Clients