Feels Like Friday was founded to address the untapped potential of YouTube Shopping, a market overlooked by creators and DTC brands. Dallin Koski, the founder, recognized that while creators produce compelling content that can drive sales, the infrastructure to seamlessly convert audiences into customers was missing. Instead of operating as a typical agency, Feels Like Friday acts as a dedicated partner, deeply understanding both creators' needs and brands' growth objectives. Their approach aligns pricing with revenue success, emphasizing authentic voice amplification and long-term revenue systems rather than one-off campaigns. With proven experience managing significant campaigns, collaborating with millions of creators, and achieving impressive ROAS, they focus on practical strategies, rapid testing, and shared learning to unlock YouTube Shopping's full potential for brands.