Kathleen Hackney, a seasoned Customer Marketing Strategist with over 15 years of experience, specializes in customer lifecycle management, including upsell and retention, direct and digital marketing, and email communications. She has led high-performing teams at major Fortune 500 companies like Cox Communications and GoDaddy, as well as smaller organizations such as Whole Foods Market and realtor.com. Holding an MBA with a Marketing specialization from Texas A&M University, Kathleen resides in Austin and actively participates in community roles. The name Fayre reflects her philosophy of creating delightful, loyal customer experiences reminiscent of traditional community fairs. Fayre Marketing offers customized, scalable marketing packages driven by thorough research and data, ensuring optimized campaigns that enhance ROI and customer lifetime value.