Expert Marketing Advisors

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT EXPERT MARKETING ADVISORS

Add Gasoline to Your Marketing Fire

We collaborate closely with your organization to help you achieve your objectives when resources or time are limited. With more than two decades of experience at your disposal, we have demonstrated success in the market and technology sectors. Instead of employing a single individual, consider bringing on a team of highly experienced professionals to cover all aspects of marketing and elevate your business at a speed your competitors will struggle to keep up with.

Tech Stack

PHPEmber.jsJavaJavaScriptObjective CPythonTypescriptVisual BasicDjangoFlutterReactReact Native+1 more

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

10% Search Engine Optimization (SEO)

8% Social Media Marketing

10% Digital Strategy

4% Ecommerce Marketing

2% Other Digital Marketing

33% Graphic Design

33% Custom Web Application Development

About the Team

OUR STORY

Founded in May 2017, Expert Marketing Advisors (eMa) emerged from initial requests for marketing guidance, evolving into a vibrant team of over 40 seasoned professionals dedicated to delivering comprehensive marketing solutions. Rooted in collaboration, eMa partners with clients to transform visions into impactful realities, serving across more than ten countries. In June 2023, eMa strategically expanded by acquiring Espresso B2B Marketing, blending expertise in lead-to-revenue and data-driven strategies to enhance client services. Beyond traditional consultancy, eMa integrates as an extension of clients' teams, passionately driving successful product launches, campaigns, and business growth. Their commitment centers on scaling results and boosting company valuations, positioning them as trusted allies in marketing success.

Portfolio

Cloud Company Boosts Social Media Growth by 300%

Protera

Protera is the first platform in the world dedicated to automating operations specifically for optimizing SAP-related applications on Microsoft Azure and AWS. Their suite of cloud modernization services aims to modernize, optimize, and secure enterprise workloads. Protera approached Expert Marketing Advisors with the goal of enhancing their social media presence, growing their follower base, and increasing brand awareness on LinkedIn and Twitter. Prior to crafting a social media strategy, we performed a comprehensive audit of Protera’s LinkedIn and Twitter accounts, assessing post frequency, top-performing content, engagement levels, and brand consistency across both platforms. Based on our analysis, we implemented social media best practices tailored for B2B tech firms, incorporating a balance of curated and original Protera content such as videos, blogs, gated assets, and events. We also took advantage of LinkedIn groups and employee advocacy to broaden Protera’s reach and collaborated with partners to boost brand visibility.

Cybersecurity Leader Triples Google Ad Impressions

Vectra

Vectra is a prominent global cybersecurity firm, specializing in AI-driven threat detection and response for hybrid and multi-cloud environments. As a Unicorn startup, Vectra assists organizations in identifying, prioritizing, investigating, and responding to cyber threats at early stages of an attack. Vectra approached Expert Marketing Advisors during a critical phase of marketing transition, and we provided comprehensive support. Our efforts concentrated on enhancing their SEM and digital advertising campaigns, leading to substantial growth in both areas over a six-month period. We evaluated our outcomes against their ad campaign metrics from the preceding six months. When we took charge, Vectra's LinkedIn advertising strategy was primarily focused on competitive ads. To increase ad engagement, website traffic, and conversions, we adopted a more comprehensive approach, emphasizing impressions and traffic goals. We utilized their Ideal Customer Profile and target account lists to engage their intended audience. As a result of these adjustments, we achieved over 100% growth in new users and sessions on LinkedIn and a 20% rise in goal completions. These strategies delivered above-average results while reducing their expenditure by 71%. By broadening Vectra’s Google ads to include display and video formats, we observed significant improvements in ad performance. We collaborated with our content team to generate region-specific content and landing pages in multiple languages, combined with geo-targeting to effectively reach potential clients across the Americas, EMEA, and APJ regions.

Services Company Reaches 66% Lead-to-Proposal Rate

Insite Managed Solutions

Insite Managed Solutions specializes in call center consulting services, leveraging their expertise in human operations to enhance customer loyalty and employee satisfaction for businesses. They conduct a thorough analysis of companies' contact center functions, evaluating aspects such as technology, staffing, and operational practices. Following their analysis, they provide detailed reports and outline a pathway for improvements. Insite collaborates with clients to implement strategies, training, and certifications aimed at achieving their business objectives. Since 2007, Insite has provided consulting services to over 200 clients globally. In our initial campaign for Insite, we concentrated on a highly targeted search engine marketing (SEM) strategy, using keywords central to their offerings. We started with terms such as "call center training," "customer experience journey mapping," "call center consulting," and "contact center consulting" while creating a compelling landing page that highlighted their services, alongside case studies and success metrics. Within weeks, we identified which keywords were driving conversions and adjusted our approach accordingly. Along with modifying the keywords, we revamped the landing page content to better resonate with the audience that engaged with the ads (including details like call center size). A few months after launching the ads, we achieved an impressive 66% lead-to-proposal rate, significantly surpassing that of comparable advertisers. By adjusting one of the keywords, we reallocated our budget and efforts towards a more effective term, resulting in increased interest for Insite. We are continually adding and testing new keywords to enhance results for Insite. Following the success of this initial campaign, we are currently executing two additional campaigns aimed at promoting specific service offerings.

3 more projects